Kamar yadda muka fada muku, Adidas yana da matsala kuma babba. Bayan karya kwangilarsa tare da Kanye West, babban jari na masu sneakers Ya tara a cikin ɗakunan ajiyarsa, yana haifar da tsada mai wahala don ɗauka a cikin shekara guda na rashin ƙarfi ga kamfanin. An yi sa'a, da alama kamfanin na Jamus ya riga ya san abin da za a yi da takalma da yawa kuma ya shirya yin aiki don sarrafa shi.
Hannun jari mai cin karo da juna
Kanye West ya ketare layin a watan Oktoba na bara. Bayan fashe-fashe da yawa, bambaro da ya karye bayan raƙumi don Adidas ya faru ne a lokacin makon Fashion Week na Paris, inda mawaƙin ya fito da T-shirt wanda aka rubuta "Farin rayuka" ("rayuwar fararen fata"). Saƙon, mai lodi antisemitism, Ya yi amfani da sanannen taken "Baƙar fata al'amarin" (Baƙar fata al'amarin) wanda ya zama sananne a sakamakon yawancin lamura na wariyar launin fata da ake fuskanta a Amurka.
Yamma, duk da kasancewarsa mutum ne mai launi kuma wanda ya kamata ya kasance mai goyon bayan yanayi na wariya da wariyar launin fata, ya bayyana a lokuta fiye da ɗaya tunaninsa na kyamar Yahudawa da rigarsa, wanda ƙungiyoyi suka yi amfani da furcinsa. masu rinjaye farar fata, sun dawo don yin rikodin shi.
Haka yake Adidas Ya yanke shawarar yanke asararsa tare da rapper kuma bayan fiye da shekaru goma na haɗin gwiwar, daina aiki tare da shi. Amma ba shakka, wannan ya kawo matsala: jari infinito de masu sneakers, tambarinsa, ya ajiye a kan rumfunan da ba za a sake sayar da su ba kuma suna kashe kuɗi (don ajiya).
An yi sa'a, Adidas ya riga ya yanke shawarar abin da zai yi da su. Kuma a’a, ba zai halaka su ba, ko ya ba da su.
Siyar da haɗin kai
Wataƙila kamfanin wasanni ya yanke shawara mafi kyau. Kamfanin yana da tabbatar cewa zai sayar da kayan sa na Yeezy, wanda darajarsa ta kai sama da dala biliyan 1.300, amma bada gudummawar riba ga ƙungiyoyi sun mayar da hankali kan taimaka wa mutane daidai irin waɗanda Kanye West ya kai hari a bara tare da maganganunsa.
Samfurin farko don komawa kasuwa zai zama Yeezy Boost 350 "Pirate Black", wanda zai dawo da nasara a ranar 31 ga Mayu, a cewar sanarwar rabin hypebeast.
An ƙaddamar da wannan takalma - siffar a kan waɗannan layi a cikin 2016 kuma ya shahara sosai. Farashinsa zai dan ragu kadan fiye da yadda yake kafin karya yarjejeniyar da West, yana tsaye a $200, maimakon $230 a da. Har yanzu ba mu san abin da zai kashe a Yuro ba.
Bjørn Gulden, Shugaba na Adidas, ya ce:Mun yi imanin wannan ita ce mafi kyawun bayani yayin da yake mutunta zane-zane da aka yi da takalma da aka samar, yana aiki ga mutanenmu, yana magance matsalar ƙididdiga kuma zai yi tasiri mai kyau ga al'ummominmu.".
Ba tare da shakka ba, ita ce mafita mafi kyau da za a iya magance wannan babbar matsala, tun da a ƙarshe sukan sa kiyayya ta ɓace kuma mutane za su iya kashe kuɗinsu da sanin cewa an ƙaddara ta don kyakkyawar manufa.