Sezvatakambokuudza, Adidas yaive nedambudziko uye hombe. Mushure mekutyora chibvumirano chake naKanye West, yakakura stock ye yeezy sneakers Yakaungana mumatura ayo, zvichikonzera mutengo wakaoma kutora mugore rekunyepa kwekambani. Sezvineiwo, zvinoita sekunge iyo femu yeGerman inotoziva zvekuita neshangu dzakawanda uye yakatanga kushanda kuti igadzirise.
Chipo chinopokana
Kanye West akayambuka mutsara muna Gumiguru wegore rapfuura. Mushure mekuputika kwakawanda, uswa hwakavhuna musana wekamera yeAdidas yakaitika panguva yeParis Fashion Week, umo muimbi akaonekwa aine T-shirt yainzi "White lives matter" ("the lives white matter"). Shoko racho, rakazara antisemitism, Zvakatora mukana we sirogani ine mukurumbira "Black lives matter" (Black lives matter) iyo yainge yave yakakurumbira nekuda kwenyaya dzakawanda dzerusaruraganda dzaive dzichiitika muUS.
Kumadokero, kunyangwe kuve munhu ane ruvara uye anofanirwa kutsigira zvakanyanya mamiriro ekusarura uye rusaruraganda, akaburitsa kanopfuura kamwechete pfungwa dzake dzekupokana nevaSemite uye shati yake, iyo mutsara wakakodzerwa nemapoka. vakuru vakuru varungu, vakadzoka kuzorekodha.
Zvakadaro Adidas Akafunga kucheka kurasikirwa kwake nerapper uye mushure meanopfuura makore gumi ekubatana, akamira kushanda naye. Asi chokwadi, izvo zvakaunza dambudziko: stock infinito de yeezy sneakers, mucherechedzo wake, wakachengetwa pamasherufu akanga asingachatengeswi uye aidhura mari (yekuchengetedza).
Sezvineiwo, Adidas yakatoita pfungwa dzayo nezve chekuita navo. Uye aiwa, haasi kuzovaparadza kana kuvapa.
Kutengeswa kwekubatana
Zvichida femu yemitambo yakaita sarudzo yakanakisisa inobvira. Iyo kambani ine zvakasimbiswa kuti achatengesa Yeezy yake yekuverenga, inokosha kudarika mabhiriyoni 1.300 emadhora, asi kupa purofiti kumasangano akatarisana nekubatsira chaizvo vanhu vakaita seavo vakarwiswa naKanye West gore rapfuura nemashoko ake.
Yekutanga modhi yekudzokera kumusika ichave iyo Yeezy Boost 350 "Pirate Black", iyo ichaita kuti kukunda kwayo kudzoke muna Chivabvu 31, maererano ne hafu hypebeast.
Iyi shangu-mufananidzo pamitsara iyi- yakatangwa muna 2016 uye yaive yakakurumbira. Mutengo wayo uchange wakadzikira zvishoma pane zvawaive usati watyora chibvumirano neWest, wakamira pamadhora mazana maviri, pachinzvimbo chemadhora mazana maviri nemakumi matatu. Isu hatisati taziva kuti ichaita marii mumaeuro.
Bjørn Gulden, CEO weAdidas, akataura zvinotevera: «Isu tinotenda kuti iyi ndiyo mhinduro yakanakisisa sezvo inoremekedza magadzirirwo akagadzirwa uye shangu dzakagadzirwa, inoshanda kuvanhu vedu, inogadzirisa dambudziko rekutsvaga uye ichava nemigumisiro yakanaka munharaunda dzedu.".
Pasina kupokana, ndiyo mhinduro yakanakisa inogona kupihwa kune iri dambudziko rakakura, sezvo ivo vanozopedzisira vaita kuti hesera iparare uye vanhu vachakwanisa kushandisa mari yavo vachiziva kuti yakarongerwa chikonzero chakanaka.