Pakupera kwegore rapfuura, Adidas Akaita chisarudzo chakasimba (asi chakarurama): kuputsa ukama hwake nemuimbi ane nharo Kanye West mushure memakore 9 echibvumirano. Chikonzero chacho? Kubuda kwekupedzisira kwemuimbi ane zvirevo zverusarura. Kare ipapo kambani yeGerman yakazivisa kuti izvi zvaizosanganisira kurasikirwa kwakanyanya kwehupfumi, asi ngatitii kuti iko zvino kwave kutarisana nechokwadi uye mamirioni ese ari kuenda muchimbuzi. Tisingatauri, hongu, huwandu hukuru hwe unganidza iyo inounganidza kubva yeezy sneakers.
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Pasinei nemakore ehukama hwekushanda, kambani yeGermany Adidas shangu akasarudza, munaNovember 2022, kuzivisa kuti chibvumirano chake nemuimbi Kanye West rakanga rava kupera. Mutambi uyu akange ayambuka mutsara - zvakanaka, anga atozviita kakawanda nekutaura kwake kwevaSemite - nekuratidzira pachiitiko akapfeka T-shati yaiverenga. "White Lives Matter". Mharidzo iyi yaive yekunyomba kwakajeka kwe sirogani "Black lives matter" iyo yave yakakurumbira mumakore achangopfuura nekuda kwerusarura runonyadzisa iyo vanhu vatema vari kuramba vachitambura muUS.
Zvakatoipisisa pane zvese, chiitiko chacho chaive chishamiso chekushamisika Adidas, kusimudzira mhando yake yeYeezy sneakers, iyo yakange yakarongeka mukati mefashoni vhiki muParis, saka zvachose nhepfenyuro yese yaivepo kutora nguva yakadaro. Uhwu hwakanga huri uswa hwakatyora musana wekamera kuti femu yezvipfeko zvemitambo isarudze kuparadzana neMadokero, chimwe chinhu icho, yaifungidzira, chaizotungamirira kukurasikirwa kweanopfuura mamiriyoni 250 nokuda kwechikamu chinotevera.
Hapana chekuita nemari dzave kunyorwa mutsvuku mumahofisi echiratidzo. Iyo kambani parizvino inobata a YoY inodonha ye441 miriyoni uye kutya kuti inogona kusvika mamiriyoni 635 emadhora. Uye izvi hazvisi kuverenga mamiriyoni e500 muYeezy shares dzisina kutengeswa.
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Mukuwedzera kune nhamba dzinotyisa dzekambani - havasati vaona chinhu chakadai mumakore anopfuura makumi matatu ebhizinesi - Adidas iri kutarisana nerimwe dambudziko: haizivi kuti hero chii chekuita ne yakawanda stock iyo inounganidza kubva kumhuri yeYeezy. Iko kukosha kweiyo seti inofungidzirwa pamadhora mazana mashanu emadhora uye ichiri kutsvaga kuti ndeipi yekuipa:
«Tinogona kutengesa chigadzirwa nemutengo… Tinogona kuchitengesa nemutengo mudiki topa muchero wezvipo zvakasiyana… Chinangwa chatinacho ndechekuita zvingangonyanya kutikuvadza, uye kuita zvakanaka.", vavariro Bjørn Gulden, aimbova CEO wePuma uye parizvino CEO weAdidas.
donate to caridad Haisi iyo sarudzo kana, sezvo paine njodzi yekuti inoguma iri mumaoko asiri iwo uye ichitengeswa pamusika wechipiri-ruoko kuti uwane purofiti. Hongu, akafunga "kushatisa" shangu asati adzipa kuti adzivise maitiro akaipa, asi chokwadi, izvi zvinosanganisira imwe mari uye Adidas haisi muchimiro chekuwedzera mari ...
Kuvhota kwakadii.