Amazon ayaa hadda furtay labaad dukaan tag Magaalada New York. Haddii ay dhacdo in ay ku qabato xoogaa jahawareer ah, waa magaca loo bixiyay dadka caanka ah xarumo aan lahayn ATM-yada, fikrad cusub oo laga iibinayo dadweynaha taasoo ujeeddadeedu tahay inay noqoto mid caadi ah mustaqbalka. Waana tan 2021 shirkadu qorsheynayso in 3.000 dukaan la furo. Dhawaan baa la yidhi.
Amazon Go, fikrad mustaqbal leh?
Amazon waxay soo bandhigtay fikradeeda dukaanka Go dhamaadkii 2016 ilaa maanta waxay wali u muuqataa fikrad noo ah aad u fog. Waa hab aasaasi ah oo shaqaale la'aan (in ka badan dadka qaar oo mas'uul ka ah buuxinta/dalabka, karinta cuntada guriga lagu sameeyo ama ammaanka goobta): waxaad gashaa, waxaad rabto waxaad gelisaa dambiisha oo aad ka baxdo. Adigoon dhex marin sanduuqa (xataa xitaa is-adeegga caadiga ah, oo aad ugu baahsan ganacsiyo badan maanta) ama qofna la hadlin.
Dukaamada noocaan ah waxay ka shaqeeyaan nidaamyada barashada mashiinka, aragga kombiyuutarka iyo sirdoonka macmal, iyadoo la adeegsanayo boqolaal kamaradaha infrared ah iyo dareemayaasha elektarooniga ah kuwaas oo tilmaamaya labadaba macaamiisha soo galaya goobta iyo alaabta (kuwaas oo sidoo kale leh koodh aqoonsi, dabcan) kuwaas oo laga soo qaaday khaanadaha (sidoo kale loo diyaariyey).
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Sidan oo kale, isticmaaluhu waa inuu galo oo keliya, oo uu talefankiisa ku dhex maraa dareeraha diiwaangelinta, qaato waxa uu rabo (haddii ay dib ugu celiyaan shelf, ficilku sidoo kale waa la diiwaangeliyaa si uusan u dallacin xisaabta) oo ka tago. Marka aad mar labaad ka soo gudubto albaabka, wax iibsiga si toos ah ayaa lagu dalacayaa kaarka deynta -horay loo habeeyey gudaha Amazon Go app.
Amazon hadda waxay leedahay 13 hay'adood (oo ay ku jirto midda hadda ka furmay New York, ee ku taal Park Avenue) oo loo qaybiyay inta u dhaxaysa magaalada Big Apple, Seattle (meesha la soo bandhigay), San Francisco iyo Chicago. Sida aan sheegnay, fikradda shirkadda uu hoggaamiyo Jeff Bezos waa in la furo 3.000 dukaan oo la mid ah 2021, taas oo macnaheedu yahay ballaarin aan horay loo arag in ka yar laba sano.
Dukaamada Amazon ma ahayn muran la'aan. Magaalooyinka qaar waxay bilaabeen inay tallaabo qaadaan ka dhanka ah xarumaha aan aqbalin lacag caddaan ah, oo ah isbeddel sii kordhaya oo sii kordhaya. New Jersey, Washington, New York, San Francisco iyo Chicago ayaa durba baranaya tillaabooyinka lagu mamnuucayo ganacsiga noocaan ah (Philadelphia ayaa horay u fulisay), iyaga oo ku eedeeyay in cabbirkan uu yahay takoorid, maadaama uusan qof walba dooran karin inuu haysto kaarka deynta. La'aanteed, way ka tageen inay awoodi waayaan inay galaan oo isticmaalaan dukaamada sida Amazon Go.
Shirkadda Bezos ayaa gacanteeda siisay inay maroojiso bishii Abriil ee la soo dhaafay waxayna ogolaatay in bakhaarkeeda waxay bilaabi lahaayeen inay qaataan lacag caddaan ah, wax suurtageliyay in bakhaarkii ugu horreeyay laga furay New York (on Vesey Street) oo hadda kii labaad laga furay isla magaaladaas. Ma aysan xukumin kuwa horey u shaqeynayay, laakiin waxay ballanqaadeysaa in xarumaha soo socda ay sidoo kale aqbali doonaan habkan lacag bixinta.
tan dhamaadka soo jiidashada hoos u dhiga oo dhan oo dhan khibrad iyo fikradda ah in Amazon Go ay kor u qaaddo, in kasta oo ay ka dhigayso mid aad u badan oo qof walba la heli karo. Shaki kuma jiro in mustaqbalka lacag-bixintu uu yahay mid dhijitaal ah iyo in dukaanka noocan ahi uu noqon doono mid soo noqnoqda mustaqbalka (shirkadaha kale waxay ku dhamaan doonaan nuqul ka mid ah qaabka ganacsiga), inkastoo laga yaabo inaanan weli si buuxda ugu diyaar garoobin.