Ngaphakathi kwesicwangciso sokuthengisa esingenayo, sifumana ezinye izinto ezinomdla ezinokuthi ukuphucula ukusebenza kwentengiso. la isizukulwana esikhokelayo Yenye yeenkqubo ezibalulekileyo zokugcina umjikelo wokuthenga nokuthengisa ngaphakathi kwishishini. Kweli nqaku sinika imizekelo kunye neengcebiso malunga nokuba nini sebenzisa ukuthengisa ngaphakathi kwiintanethi zentlalo kwaye usebenzise umazibuthe okhokelayo njengomthombo wokunika igunya elikhulu kuhlobo lwethu kumaqonga edijithali.
Umazibuthe okhokelayo kwintengiso yangaphakathi
Sisicwangciso esigxile kakhulu Lungiselela indawo ebekwe kuyo yophawu kwi-Intanethi, into yokuba kulula kakhulu ukufumana iziphumo ezinxibelelene neshishini lakho kwiinjini zokukhangela kuxhomekeke kumgangatho kunye nomxholo wendalo onika ulwazi oluxabisekileyo kumthengi.
Oku ngokusisiseko oko kuchaza i-inbound, ukudalwa komxholo ogxile kwi iimfuno zabathengi ngaphandle kokuzibaxa iimpawu zemveliso okanye inkonzo enikezelwa yinkampani. Xa umxholo ulungiswe ngendlela ehambelanayo kunye necwangcisiweyo, enikezela ngedatha eluncedo kumfundi, ezi zibonelela ngcono ukuqondwa kophawu, kunye nokukhuthazwa kweemveliso kulungiselelwe ngendlela engathanga ngqo.
Ngaphakathi ngaphakathi, izibonelelo ezahlukeneyo zisetyenziselwa ukuphumeza ezi ziphumo, zibe zi nomphakathi indawo yethu yokugxila kweli nqaku. Nangona kunjalo, ezinye izixhobo zokuthengisa zedijithali nazo zisetyenziswa, njenge-SEO okanye i-imeyile yokuthengisa.
Yeyantoni umazibuthe okhokelayo?
Ukuqonda ukuba leliphi ixesha elifanelekileyo lokusebenzisa le ndlela yokuthengisa, kubalulekile ukwazi ukuba yintoni kunye nomsebenzi wayo. Injongo yemagnethi ekhokelayo ukutsala abathengi. Enye yeendlela eziqhelekileyo ezisetyenziswa kwiintanethi zentlalo kukunika umxholo wamahhala okanye izinto eziphathekayo ukutsala umdla wakho kwaye ngaloo ndlela sikwazi ukwandisa ulwazi ngendlela ebanzi ngakumbi necacileyo kwiwebhusayithi yethu.
El inkqubo yoguqulo ukusuka kumsebenzisi ukuya kukhokelo lwenziwa ngalo mzuzu apho kunokwenzeka ukulandela umkhondo waba basebenzisi ekubeni beshiye ulwazi kwiwebhu. Olu hlobo lomxholo luhlala lusebenza, kwiimeko ezininzi, ngokucela ulwazi kubasebenzisi malunga nedatha yabo yobuqu, njengenombolo yomnxeba okanye i-imeyile. Le nkqubo yenziwa ngokutshintshiselana ukufikeleleka kulwazi, ke, xa le datha yabelwana ngayo, umsebenzisi uya kukwazi ukukhuphela izinto eziphathekayo okanye ukufikelela kumxholo omtsha wamahhala.
Ngaphakathi kwentengiso, igama lihlala lisetyenziswa ifanele yokuguqula, eyenziwe ngamanqanaba aliqela. Imagnethi ekhokelayo sisixhobo esisetyenziselwa ukumisela apho umsebenzisi akhoyo kwifuneli. Oku kunokuba phezulu kwi-funnel, inxalenye ephakathi okanye isigaba sesisombululo okanye ekuqinisekiseni iimpawu zemveliso okanye inkonzo, eyona nxalenye ephantsi.
Apha sibonisa ezinye izibonelelo zokusebenzisa umazibuthe okhokelayo kwisicwangciso sakho semidiya yoluntu:
- Bhetele inkxaso yomsebenzisi ngexesha lenkqubo yokuthenga.
- Ukuphucula i itrafiki yewebhu yenkampani.
- Lungisa unxibelelwano kwaye uguqule ababukeli babe ngabakhokheli.
- Yandisa i- ukungena okukhokelayo kwifuneli yokuguqula.