Malunga neminyaka emithathu eyadlulayo, iDisney yazisa iinjongo zayo zokwenza entsha ukulungiswa kwe Little Mermaid. Ekuqaleni, abadlali abafana noLindsay Lohan bathi esidlangalaleni ukuba bazimisele ukungena kule ndima. Yintoni abaninzi abachwephesha baseHollywood ababengazi ukuba iDisney yayifuna ukunika a ukujija kancinci kumlinganiswa. Yiloo ndlela esafunda ngayo ukuba kule movie entsha yesenzo, i-Ariel iya kuba idlalwe ngumdlali weqonga ontsundu. Ukususela ngoko, kukho abantu kwi-Intanethi abaye bathatha le ntshukumo njengohlaselo lomntu, njengoko siza kubona kwimeko yanamhlanje.
Abantu baphulukene neengqondo ngeNgxaki encinci
Kwiintsuku ezimbalwa ezidlulileyo, iWalt Disney Studios yenze esidlangalaleni kuqala Teaser ukusuka kwiNgxaki encinci kwiakhawunti yakho kaYouTube. Ividiyo iqala ngokubonisa inxalenye yeCGI yeekorale eziphantsi kolwandle. Ngokukhawuleza emva koko, sibona i-protagonist yefilimu, kodwa ukhetho lokukhanyisa kunye nekhamera yekhamera lusithintela ekuboneni ubuso bakhe. Ekugqibeleni, kwi Teaser ivala ngekliphu encinci apho sibona ubuso bukaHalle Bailey ngelixa ecula ingoma. Ngokucacileyo, inqwelomoya nganye iye yaphathwa ngokuchanekileyo ukuze umbukeli abe nexesha lokuziqhelanisa nomlingiswa. Nje ukuba kucace ukuba ujonge uAriel, bakubonisa ukuba unjani ngokwenene.
Oku, okungafanelekanga ukuba kothuse nabani na, kuye kwaba yingxoxo-mpikiswano zombini kwizimvo nakwiintanethi zentlalo. Kwiiyure nje ezimbalwa, itreyila yanyusa isiqingatha sesigidi kwizithupha phantsi, kwaye sinokuyithatha nje kancinci ukuba le enye yeevidiyo ezingathandwayo kwimbali. Sele iqokelele ngaphezulu kwezigidi ezi-2 'andithandi', ngelixa ezithandwayo zingafikeleli kwisigidi.
A 'ukutshintshana ubuso' ukuya 'deswokeize' Disney
Kwaye kulapho i-protagonist yethu yosuku ingena khona. Kwiiyure ezimbalwa emva kokuba itreyila yenziwe esidlangalaleni, umsebenzisi we-Twitter ogama lakhe lingu-@vandalibm wathumela ngokuziqhenya kwinethiwekhi yoluntu. ividiyo elungisiweyo apho wayethe 'walungisa' itreyila. Yayiyikliphu efanayo ebonakala kwi-teaser esemthethweni, kuphela @vandalibm owayethathe indawo yeempawu zikaBailey ngentombazana emhlophe eneenwele ezibomvu.
Ividiyo ibhabha kwi-Twitter njengomlilo wasendle, kwaye lo msebenzisi wayefuna ukongeza amafutha emlilweni. Wathi uyenzile ngenxa yobukrelekrele bokwenziwa, kwaye xa imuvi iphuma, wayenokuthi 'ayiyeke' phantsi kweeyure ezingama-24 kunye neqela lamakhadi emizobo ye-4 Nvidia A6000.
Iingxelo zaqala kuTwitter, kwaye @vandalibm wazifumana evalelwe. Kangangokuba emva kwesityholo sakhe sobuhlanga, waqalisa ukuzithethelela ngokuthi oko wayekwenzela iinjongo zemfundo kuphela. Kamva, wavuma ukuba le vidiyo yayingengomsebenzi wakhe, kodwa yayingenamsebenzi ncam. i-twitter iphelile ukuvala i-akhawunti ukukhuthaza ubuhlanga. Nangona kunjalo, ividiyo iyaqhubeka ukujikeleza kwinethiwekhi yoluntu ngabaxhasi abathile "begcisa":
https://twitter.com/OccupyWpg/status/1569435787833520128?s=20&t=Jk6o6KCcYpnyR_TH4XRrpw
Masijongane nayo: UDisney akakhathali ngayo yonke le nto
Kwiminyaka yakutshanje, i-Disney ibonise ukuzibophelela okuthile ekwenzeni iindawo ezincinci zibonakale kwaye zinike i-twist kwabanye abalinganiswa bayo basentsomini. Ngalo lonke ixesha bebhengeza iprojekthi efana nale, i-Intanethi igcwele abantu babecaphuka besithi mayigxothwe le nkampani.
Nangona kunjalo, uDisney uhamba ngendlela yakhe ngokuzolileyo kwaye akabonakali ngathi akananjongo yokubhadula. Iimveliso zakhe zijolise kubantwana, kungekhona abantu abadala. Ukubona iimpendulo zabantwana ezivela kwividiyo esiyishiya ngezantsi, kuyacaca ukuba kubi kakhulu ukuba abakwenzi:
Ewe kufanele, andikuthandi ukutshintsha abalinganiswa kwaye kubonakala kungabonakali kum, abalinganiswa abatsha bangenziwa ukuze babandakanyeke ngakumbi endaweni yokutshintsha onke amabali akhoyo ngoku.