Iibrendi zidla ngokudibana ukuze zisinike okona kulungileyo omnye komnye kwimveliso eyodwa okanye entsha, ngokwesiqhelo ukubhiyozela umsitho. Okanye endaweni yoko, iibrendi zihlala zisebenzisana ukuze zifumane abaphulaphuli bomnye nomnye kwaye zifumane ingeniso engaphezulu kunokwahlukeneyo. Ewe, kutshanje, iinkampani ezimbini obungalindelanga ukuzibona kunye zidibene ngesiganeko esikhethekileyo. Imalunga noLouis Vuitton kunye ne-LEGO. Ewe, njengoko uvile. Kwaye inyaniso kukuba isiphumo sinomdla kakhulu.
Ngokuqhelekileyo, intsebenziswano phakathi kweempawu zihlala zenziwe ngeemveliso kunye namagama anento efanayo. Ke, kunokwenzeka ukuba abaphulaphuli benye yeenkampani bafane nenye. Ngaloo ndlela, zombini baxhamla ekufezekiseni, nge-stroke enye, ukubonakala phambi kwenkitha enkulu yabathengi abanokuba nomdla.
Asazi ukuba oko kunjalo kwinto ekude njengenkampani yefashoni yodidi uLouis Vuitton kunye nohlobo lwe-LEGO. Kodwa, nokuba kuyintoni na, baye basebenzisane.
I-LEGO ebhiyozela iminyaka engama-200 kaLouis Vuitton
Umseki we-brand yaseLouis Vuitton wazalwa ngo-Agasti 4, 1821 kwaye wayeya kuba neenkulungwane ezimbini ubudala ngoku, ubuncinci ukuba u-Elon Musk wayenokukhawuleza ukuyila ukungafi, endaweni yokuphazamisa ngalo lonke ixesha kwi-Twitter.
Ukubhiyozela lo msitho, inkampani eyaseka i-Vuitton idibene ne-LEGO ukuza kuthi ga ngoku ikhekhe lokuzalwa elenziwe ngamaqhekeza adumileyo.
Iza kwisutikheyisi eqhelekileyo yobunewunewu kunye noyilo oluqaphelekayo lophawu lwesiFrentshi (olwaqala ukwenza iziqu zokuhamba zolu hlobo kwiinkulungwane ezimbini ezidlulileyo), ngombala omdaka kunye negolide. Ukongeza, ihonjiswe ngeebhendi ezininzi ezityheli ezinegama likaLouis elibhalwe luhlaza okwesibhakabhaka, kunye namagumbi amaninzi aqhelekileyo kuyilo lwemithwalo yelo xesha.
Apha ungayibona kubo bonke ubukhazikhazi bayo, ukuba awunalo ixesha lokubukela ividiyo engentla (ingaphantsi komzuzu, ngokunyaniseka).
Ngokwe-brand ngokwayo, le yinjongo yokwenza esi siqwenga:
Ikeyiki yomhla wokuzalwa we-Monsieur Louis Vuitton's 200th anniversary, eyenziwe ngamaqhekeza e-LEGO®, yazalwa ngenxa yentsebenziswano phakathi kocweyo lwethu eFransi kunye nabantwana abasixhenxe. Yayilwa eMilly-La-Forêt, kufutshane neParis (eFransi), ngoJulayi 2021, iiyure ezingama-50 kunye neziqwenga ezingama-31.700. Imalunga ne-80 cm ubude kunye ne-50 cm ububanzi. Enkosi ngentelekelelo yabo bantwana, ikeyiki yomhla wokuzalwa yahlengahlengiswa ngokupheleleyo kwaye yenzelwe i-LEGO® DOTS, isintywilisela kwihlabathi elimibalabala, elinobuchule kunye nelidlalayo labantwana! Xa wayeneminyaka elishumi elinesithandathu kuphela ubudala, uMonsieur Louis Vuitton wenza isigqibo sokutshintsha ubomi bakhe, waba ngumvelisi we-trunk kwaye unikezela le nkonzo kumntu wonke. Lo msebenzi ukhethekileyo wobugcisa ubhiyozela ukuyila kweengqondo ezincinci, njengoko zingabo abakha ihlabathi langomso..
Ulwazi malunga nosuku lokuzalwa lukaLouis Vuitton kunye nentsebenziswano kunye ne-LEGO kule nto iwebhusayithi ekhethekileyo yokubhiyozela isikhumbuzo.
Apho unako bona i-trunk enekhekhe kwii-360 degrees, kunye nezinye iividiyo, kuquka “indlela yokwenza” ividiyo.
Ngokucacileyo, asicingi ukuba ikhekhe iya kuba yi-LEGO ebekwe kwikamva elikufutshane (okanye elikude). Kodwa, ukuba sifunde nantoni na El Output Kukuthi umntu, kwindawo ethile, uya kukulungele ukuhlawula imali eninzi into yomqokeleli ... Kungakhathaliseki ukuba kunqabile kangakanani.