Kubonakala ngathi sele sinamanani ale ntlekele abantu abaninzi ababeyinukela kude. INetflix ilahlekelwe ngabasebenzisi abambalwa eSpain emva kokuba isebenze umgaqo-nkqubo weakhawunti ekwabelwana ngayo, kwaye idatha ityhila ilahleko emangalisayo engaphantsi kwe. ngaphezu kwesigidi esi-1 abathengi. Kwaye umbuzo ngulo, ngaba baya kubuya?
Ukubetha kwiNetflix
Idata iza enkosi kuphononongo lokuzonwabisa kwiMfuno eyenziwa ngu Kantar, apho kutyhilwa ukuziphatha kwevidiyo-kwimfuno yemarike phakathi kukaJanuwari noMatshi 2023. Masikhumbule ukuba iNetflix isebenze umgaqo-nkqubo we Nqanda ukwabelana ngamagama ayimfihlo ngaphandle kwekhaya ngenyanga kaFebruwari, ngoko eli xesha libamba ukuziphatha kwabasebenzisi ngelo xesha.
Isiphumo sasingenakuba yintlekele ngakumbi, kuba amanani atyhila ukuba abasebenzisi abangaphezu kwesigidi bayishiyile inkonzo kwezi nyanga. Ngokusisiseko iNetflix ibonile ukuba njani izinga lokuyeka kwakhe isikolo liphindaphindeke kathathu ngeli xesha, nto leyo ebonisa, kungakhathaliseki ukuba bakuphike kangakanani na, ukuba isigqibo sokungabavumeli babelane ngeepassword sibenza buhlungu kakhulu.
Kwaye isenokungapheli apha
Eyona nto ixhalabisayo kukuba uqikelelo lubonisa ukuba ukuhla kwabasebenzisi kunokuqhubeka nokukhula, ekubeni I-10% yabasebenzisi abaye bahlala behlawula bacinga ukuhamba inkonzo kwikota yesibini. Eli nani le-10% linokuba ngaphezulu komndilili obuqhele ukurekhodwa kwiikota ezidlulileyo, ngoko ke, kwakhona, ukuxinana phakathi kwabasebenzisi kuyabonakala.
Ividiyo ephambili ethandwayo
Kodwa ukuba kukho umntu ophumeleleyo kubo bonke obu bugqwirha bamagama ayimfihlo, yiAmazon. Isigebenga silawule inkonzo yaso yeVidiyo eyiNkulumbuso ukurekhoda esona sabelo siphezulu sokubhalisela enye inyanga (elandelwa yiSky Showtime, efike eSpain ngoMatshi), kwaye kuyaphawuleka ukuba ngaphezu kwesiqingatha sabasebenzisi abashiye iNetflix Ividiyo ephambili.
Yintoni ekufuneka yenziwe yiNetflix ukubuyisela abasebenzisi?
Ubonile into eboniweyo, umkhwa ubonakala ukhomba kakubi, kuba ilahleko yabasebenzisi iya kukhula kuphela kwiinyanga ezizayo. Nangona kunjalo, kubonakala ngathi iNetflix yenza izinto kakuhle eSpain, kwaye enye yazo yenza umxholo wasekhaya. Phakathi koluhlu lolona luhlu lujongwe kakhulu kwikota, indawo yesibini neyesine luchungechunge lweNetflix oluveliswe eSpain.
Oku kubonisa ukuba umxholo wesizwe unomtsalane obalulekileyo, kwaye nangona umkhulu The Last Kuthi thatha indawo yokuqala, bona ezimbini series eveliswe eSpain phakathi kwezine zokuqala kukho inyaniso enomdla. Siza kubona ukuba i-Netflix iyaqhubeka nokubheja kwesi sicwangciso kwaye ikwazi ukukholisa kwakhona ukuba inxalenye enkulu yabasebenzisi bebengazimiselanga ukuhlawula i-euro ye-5,99 ekufuneka ihlawulwe ngokwabelana ngeeakhawunti kumakhaya ahlukeneyo.
Umthombo: Kantar
Ngendlela: Bloomberg