Cishe eminyakeni emithathu edlule, i-Disney yazisa izinhloso zayo zokwenza entsha ukuzivumelanisa kwe I-mermaid encane. Ekuqaleni, abalingisi abafana noLindsay Lohan basho esidlangalaleni ukuthi bazimisele ukungena endimeni. Lokho abaningi ochwepheshe baseHollywood ababengakwazi ukuthi i-Disney yayifuna ukunikeza a ukusonta okuncane kumlingiswa. Sifunde kanjalo ukuthi kule movie entsha yesenzo esibukhoma, u-Ariel uzoba elidlalwa umlingisi omnyama. Kusukela ngaleso sikhathi, kukhona abantu ku-inthanethi abaye bathatha le nhlangano njengokuhlasela komuntu siqu, njengoba sizobona esimweni sanamuhla.
Abantu balahlekelwe ingqondo nge-Little Mermaid
Ezinsukwini ezimbalwa ezedlule, i-Walt Disney Studios yenza umphakathi okokuqala I-teaser kusukela ku-Little Mermaid ku-akhawunti yakho ye-YouTube. Ividiyo iqala ngokukhombisa ingxenye yeCGI yamakhorali angaphansi kolwandle. Ngokushesha ngemva kwalokho, sibona umlingiswa oyinhloko wefilimu, kodwa ukukhetha kokukhanya ne-engeli yekhamera kusivimbela ekuboneni ubuso bakhe. Ekugcineni, ngo I-teaser ivala ngesiqeshana esincane lapho sibona khona ubuso buka-Halle Bailey ngenkathi ecula ingoma. Ngokusobala, indiza ngayinye iphathwe ngokunembile ukuze umbukeli abe nesikhathi sokuzivumelanisa nomlingiswa. Uma sekusobala ukuthi ubheke u-Ariel, bakukhombisa ukuthi unjani ngempela.
Lokhu, okungafanele kuthuse muntu, sekuphenduke inkulumo mpikiswano kokubili emibhalweni nasezinkundleni zokuxhumana. Emahoreni ambalwa nje, i-trailer ishaye phansi izithupha eziyingxenye yesigidi, futhi singakuthatha njengokujwayelekile ukuthi lokhu enye yamavidiyo angathandwa kakhulu emlandweni. Isivele iqongelela ngaphezu kwezigidi ezi-2 'Angithandi', kuyilapho okuthandwayo kungafinyeleli esigidini.
'Ukushintshwa kobuso' kuya ku-'deswokeize' Disney
Futhi yilapho i-protagonist yethu yosuku ingena khona. Emahoreni ambalwa ngemuva kokuba i-trailer ivezwe esidlangalaleni, umsebenzisi we-Twitter ogama lakhe lingu-@vandalibm wathumela ngokuziqhenya enkundleni yezokuxhumana ethi. ividiyo elungisiwe lapho 'ayelungise' khona inqola. Kwakuyisiqeshana esifanayo esivela ku-teaser esemthethweni, ngu-@vandalibm kuphela owayethathe isikhundla sika-Bailey ngentombazane emhlophe enezinwele ezibomvu.
Ividiyo yandizela ku-Twitter njengomlilo wequbula, futhi lo msebenzisi wayefuna ukufaka uphethiloli emlilweni. Uthe ukwenze ngenxa yobuhlakani bokwenziwa, nokuthi lapho imuvi iphuma, angakwazi 'ukuyicisha' ngaphansi kwamahora angama-24 neqembu lamakhadi ehluzo angu-4 Nvidia A6000.
Imibiko iqale ku-Twitter, futhi u-@vandalibm wazithola evaleleke ekhoneni. Kangangoba ngemuva kwezinsolo zokucwasa ngokwebala, waqala ukuzithethelela ngokuthi wayekwenzela izinjongo zokufundisa kuphela. Kamuva, uvumile ukuthi le video bekungewona umsebenzi wakhe, kodwa akusho lutho. i-twitter isiphelile ukuvala i-akhawunti ukugqugquzela ukucwasa. Kodwa-ke, ividiyo iyaqhubeka nokusakazwa ezinkundleni zokuxhumana ngabasekeli abathile "bomculi":
https://twitter.com/OccupyWpg/status/1569435787833520128?s=20&t=Jk6o6KCcYpnyR_TH4XRrpw
Masibhekane nakho: I-Disney ayinandaba nakho konke lokhu
Eminyakeni yakamuva, i-Disney ibonise ukuzibophezela okuthile ekwenzeni okuncane kubonakale futhi kuguqule abanye abalingiswa bayo basenganekwaneni. Njalo lapho bememezela iphrojekthi efana nalena, i-inthanethi igcwala abantu abebecasuke bethi mayidube le nkampani.
Kodwa-ke, uDisney uhamba ngendlela yakhe ngomoya ophansi futhi akabonakali enenhloso yokuhoxa. Imikhiqizo yakhe iqondiswe ezinganeni, hhayi abantu abadala. Ukubona ukusabela kwezingane okuvela kuvidiyo esiyishiya ngezansi, kuyacaca ukuthi kubi kakhulu ukuthi abakwenzi:
Yebo kufanele, angithandi ukushintsha abalingisi futhi kubukeka kungenangqondo kimi, abalingiswa abasha bangenziwa ukuze bahlanganise kakhulu esikhundleni sokushintsha zonke izindaba ezikhona manje.