Ingenye yezindaba zamanje emhlabeni wabadlali bamageyimu: umsakazi Ninja usebe isithombe se-redbull ukwethulwa okukhethekile kwesiphuzo (okwenzeka, ngendlela, kuye kakhulu umdlali webhola Neymar). Isimemezelo esinjalo asenza lutho ngaphandle kokukhombisa amandla amakhulu engxenye yokusakaza umdlalo wevidiyo, nokho, kukhona okungaphansi kwayo yonke le ndaba okwenza isinqumo sibe ngumbono omubi ngempela. Sichaza ukuthi kungani.
ubani ninja
I-Ninja igama elingelona iqiniso elifihla uRichard Tyler Blevins, umfana waseMelika oneminyaka engama-27 ozalelwe e-Illinois osephenduke usaziwayo emhlabeni jikelele. Isenzo sakhe? Ukuba ngomunye wabasakazi (leli igama elinikezwe abantu abasakaza ividiyo futhi baphile ngenkathi bedlala) enabalandeli abaningi emhlabeni (ngaphezu kwezigidi ezingu-10) futhi ngokusakazwa ngakunye kwezibukeli ezingaba ngu-70.000. Kuthiwa ngokushesha.
UNinja waqala ukudlala indlela yobungcweti e 2009. Ngaleso sikhathi, ukudangala kwakhe kwaba Isiqephu 3, ngenxa yokuthi ubeyingxenye yamaqembu amaningana azinikele kulokhu. Ngo-2011 wagxumela emhlabeni wokusakaza ku-Justin.tv futhi kamuva wagcina ekhona Twitch, ukufaneleka kweplatifomu yalo msebenzi. Udlule kwezinye izihloko ezimbalwa waze wawela kuFortnite. Ukukhula kodumo lomdlalo kusize izethameli zawo ukuthi zenze okufanayo, kangangokuthi ezinyangeni eziyisithupha nje abalandeli bawo banyuke ngo-250%.
NgoMashi wonyaka odlule, waqopha irekhodi leTwitch lokusakazwa komuntu ngamunye ngenkathi edlala I-Fortnite Battle Royale nomculi ofanayo uDrake. Ngemva kwenyanga kuphela waphinde wephula lelo rekhodi, nelinye elisha ukusakazwa kabusha, engaqongelele lutho futhi lutho olungaphansi 667.000 ababukeli bukhoma.
Ekugcineni ngoJuni 2018 waba yingxenye yeqembu I-Red Bull e-sports, okwathi ngendlela alungisa ngayo kabusha sonke isitudiyo sakhe somdlalo -unayo ividiyo kule migqa. I-akhawunti yakhe ye-YouTube nayo iyasebenza, inabalandeli abangekho ngaphansi kwezigidi ezingu-22.
Isithombe esisha samathini e-Red Bull
Ezinsukwini ezimbalwa ezedlule kumenyezelwe ukuthi uNinja uzoba Ukubukeka okusha kwe-Red Bull. Ubuso bomsakaza buzovela ku-a uhlelo olukhethekile nolukhawulelwe yamathini eziphuzo zamandla, athengiswa ngamaphakethe amayunithi angu-4 no-12 e-US. Ngaphezu kwalokhu kwethulwa, uhlobo lunikeza ithuba lokuwina izipho ngisho nomhlangano no-Ninja ukuze uhlangane naye futhi udlale naye, ngomncintiswano.
Ugcine ukubonakala ubuso bukasaziwayo kumakani eRed Bull kwakunguFebhuwari wonyaka odlule, lapho kwavela khona lo mdlali webhola waseBrazil. Neymar, njengamanje eqenjini laseParis Saint Germain.
Nakuba ukusabela komsakazi ngalokhu kukhethwa kubonakala kungaphezu kokusobala, iqiniso lokuthi i-Ninja ivela kumakani e-Red Bull alibonakali njengemibono engcono kakhulu kithi ngesizathu esingaphezu kokusobala: uyisibonelo esihle, okuyisilinganiso kuleli zwe, esikhuthaza omncane ukuba aphuze isiphuzo esingatuswanga njengoba abaningi becabanga.
Kakade ukusetshenziswa kweziphuzo ezinikeza amandla kukhushulwa kakhulu emiqhudelwaneni nasezikhathini zokusakaza imidlalo yevidiyo, lapho izikhathi eziningi amabhrendi alolu hlobo lwezinto ezidlekayo axhasa le micimbi futhi anikeze amathini awo. U-Ninja ngokwakhe uvame ukuboniswa ephuza i-Red Bull ekusakazweni kwakhe - ngokusobala, uyakhokhelwa ngakho. Izithameli ezilandelayo zifanelekile ukukhuthaza ukuphuza: intsha ephupha ngokufana naye futhi efuna ukuhlala iphapheme isikhathi eside ngangokunokwenzeka ukuze idlale kangcono, ebambe ubuningi futhi ngokugxilisa okukhulu. Isiphuzo silingana Umbono omuhle futhi kubhekwe phakathi kwentsha, ngisho nakakhulu uma izithixo zabo nazo ziphuza njalo.
Besingamangala kanjani okunye @ninja nge-Ninja Red Bull Can? * I-drone engenayo* Itholakala e-US kusukela ngo-Ephreli 1. pic.twitter.com/JjerUW6aNs
- Inkunzi Ebomvu (@redbull) I-27 March ka-2019
Idatha yakamuva esemthethweni evela kwa-European Food Safety Authority (EFSA), bahlose Ukuthi U-68% wentsha ephakathi kweminyaka engu-10 no-18 ubudala e-EU sebenzisa iziphuzo zamandla. Kulokhu, u-12% udla "okuphezulu okungamahlalakhona" (usebenzisa izinsuku ezi-4 noma ezi-5 ngesonto, cishe amalitha angu-4,5 ngenyanga) kanti u-11% usebenzisa "okuphezulu kakhulu" (ukuphuza okungenani ilitha elilodwa lokuhlala okukodwa). Kukhona iqiniso elimangalisa nakakhulu (futhi elikhathazayo): U-18% wezingane ezineminyaka ephakathi kwemi-3 no-10 ubudala nazo ziyawadla, njengoba u-16% ubhekwa njengohlobo lwabathengi "okungapheli", cishe amalitha angu-4 ngenyanga. Uyahlanya.
Futhi wukuthi lezi ziphuzo aziyona ingozi kangako. ziqukethe a phezulu ushukela, ikhofi kanye ne-taurine, phakathi kwezinye izingxenye, amazinga azo aphezulu emzimbeni akhulisa ukushaya kwenhliziyo nomfutho wegazi futhi angabangela ukukhathazeka; Ngezinye izikhathi zifika ngemithamo emikhulu ngempela (njengamathini athile e-brand pint) futhi zinamandla amakhulu okubopha. umlutha. Ukuphepha kweziphuzo ezinikeza amandla kuye kwabuzwa izikhathi eziningi futhi zikhona shapeless ukuthi ngisho qhathanisa ukusetshenziswa kwazo enezehlakalo ezibucayi zenhliziyo nemithambo yegazi (CV), okuhlanganisa i-arrhythmia kanye nokufa kwenhliziyo kungazelelwe kubantu abasengozini enkulu.
Emazweni afana ne-UK kuyafundwa el vimbela ukudayiswa yeziphuzo ezinikeza amandla ezinganeni. Umqondo wukuthi abakwazi ukuthola iziphuzo ezine-caffeine engaphezu kuka-150 mg ilitha: ilitha le-Red Bull liqukethe. I-320 mg. Ukukhathazeka mayelana nalokhu kusetshenziswa ngokweqile futhi okunolwazi oluncane ngakho kungaphezu kokucaca.
Ukuxhaphaza i-Ninja njengesithombe se-Red Bull akuyona into engaphezu kwensiza eyodwa yomkhiqizo, evamise ukusebenzisa lolu hlobo lwereferensi ukukhuthaza ukusetshenziswa nokuzikhangisa. Odabeni lomsakazi, unezigidi zabalandeli, iningi labo okungabantwana, okubeka engcupheni enkulu kubantu abangazi ngemiphumela emibi yalezi ziphuzo empilweni yabo futhi baphuze amathini sengathi amanzi. Sidinga ukukumisa ngokushesha lokhu.