izinsolo kanye ukuthi okuthile osekunesikhathi izungeza emvelweni yayingadukile njengoba abanye abameli babesho. U-Tim Cook uthumele i-a incwadi eya kubatshalizimali lapho kucace khona: Isidingo se-iPhone Ibe ngaphansi kunalokho obekulindelwe futhi lokho kuzoba nomthelela ezinombolweni zenkampani yama-apula.
Ukuthengiswa okuphansi kanye nokulahlekelwa kwesigidi samadola
Isikhulu esiphezulu se-Apple, uTim Cook, ushicilele isitatimende esibhekiswe kubatshalizimali lapho exwayisa khona ngokuthi izinto ababukeki kahle njengenjwayelo. Encwadini kushiwo ukuthi izinzuzo zibuthakathaka kunalokho obekulindelwe ngekota yokuqala "ngezibuyekezo ezimbalwa ze-iPhone kunalokho ebesikulindele."
U-Cook ukhomba umunwe wakhe ngqo imakethe yaseShayina enempikiswano njengomthwalo wemfanelo kulokhu kwehla, nakuba eveza ukuthi "kwezinye izimakethe ezithuthukisiwe, izibuyekezo ze-iPhone azizange ziqine njengoba besilindele ukuba zibe." Woza, umsebenzisi akakashintshi isizukulwane kalula njengomcabango oqinile.
I-CEO iveza ukuthi kusazothatha amasonto ambalwa ngaphambi kokuba umbiko uphelele futhi ngemiphumela yokugcina, kodwa abatshalizimali kufanele bazi lokhu kakade. Ngakho-ke imiphumela yokugcina ingase yehluke kancane ezilinganisweni zokuqala ze-Apple, kodwa akwanele ukuhlenga ingxenye yesine ebonakala ifiphele kunalokho ebesikucabanga.
Lokhu, nokho, ngeke kukwazi ukushintsha iqiniso eliwela njengojeke wamanzi abandayo enkampanini. Uma isilinganiso sangempela senkampani sekota yokuqala ka-2019 siqhathaniswa nezinombolo ezisiphethe manje, indlu izolahlekelwa imali eyizigidi eziyizinkulungwane ezingu-9.000 zamaRandi ngalokhu kwehla kwentshisekelo kuma-iPhones amasha.
Tim Cook futhi asole encwadini yakhe eya ekuqinisweni kwedola ngokumelene nohwebo lwangaphandle, ohlelweni lokwethulwa kwama-iPhones amasha ngisho nasezinkingeni ezithile zokuhlinzeka. Futhi akukhohlwa ubuthakathaka bezimakethe emazweni asafufusa, obekungeke kusize ukuzuza izibalo ebezilindele.
Abaningi amabhola ngaphandle okuyinto, nokho, engasizi ukubhekana nokuthile umsebenzisi ojwayelekile abekhala ngakho kusukela amafoni aqala ukudayiswa: awo amanani aphezulu. Akugcini lapho. Ifoni ka-Apple ihambe kancane kancane ukwandisa izindleko zayo ezizukulwaneni ngezizukulwane, into engasizi ukuthengisa nhlobo, ngakho-ke mhlawumbe u-Tim Cook kufanele abuyekeze amalebula ama-smartphones akhe kanye nezibalo zabo eziphezulu, ngaphambi kokubheka "izizathu zangaphandle" eziningi.
Uma kubhekwa isikhathi sokushicilelwa kwalo mbiko, okwamanje asikakwazi ukubona ukuthi ukukhishwa kuyithinta kanjani imakethe yamasheya. Kuthiwani uma singayohlola, njengoba kuboniswe ozakwethu Indawo ye-ADSL, yaziwa ngokuthi «Ngemva Kwemakethe», lapho I-Apple okwamanje ilahlekelwa ngaphezu kwe-7% yenani, yehla ngaphansi kwe-$146 ngesheya ngalinye. Kusasa usuku luzoba ehlokomayo.