I-Instagram iyaqhubeka nokuthuthuka ngombono wayo wokufihla "ukuthandwa" noma "okuthandwayo" kwenkundla yakho. Okwaqala njengokuhlolwa eCanada sekunwetshwa nakwamanye amazwe, okokugcina ukufika kuzoba yi-United States kuleli sonto eliqalayo. Futhi yebo, izoqhubeka nokudala impikiswano kodwa kuwumbono omuhle.
Sala kahle ekubonakaleni kwama "likes"
Engxoxweni yakamuva, isikhulu esiphezulu se-Instagram, u-Adam Moseri, ukuqinisekisile lokho inkundla yezokuxhumana izofihla "okuthandwayo" e-United States ngesonto elizayo. Lokhu akuyona into entsha, ngoMeyi walo nyaka inkundla iqale ukwenza lokhu njengokuhlola eCanada. Kancane kancane lalikhula liye kwamanye amazwe futhi kufanele kushiwo ukuthi phakathi naleso sigaba sokuqala sokuhlolwa ukuphawula kwakungekuhle neze. Ukugxekwa okukhulu kwavela ikakhulukazi ku- abathonya.
BUKA: Isikhulu esiphezulu ku-Instagram u-Adam Mosseri umemezela ukuthi inkundla izoqala ukufihla okuthandwayo kubabukeli baseMelika kusukela ngesonto elizayo. Kuyisinyathelo sakamuva sokufuna kwe-Instagram ukuba yindawo ephephe kunazo zonke ku-inthanethi. https://t.co/BGkMG57rdk #WIRED25 pic.twitter.com/WNTyAPVhaD
- ENWENZIWE (@WIRED) November 9, 2019
Ngaphandle kwalokho, i-Instagram iqhubekile futhi isaqhubeka nokuqiniseka ukuthi kuyinto efanele ukuyenza ukwenza inkundla indawo ephephile nengcono. Ingabe "ukuthanda" kuyingozi ngempela? Impendulo iwukuthi akufanele, kodwa iqiniso liwukuthi kufanele.
Njengoba abanye benqaba, njengoba kunjalo ngempela a inkinga yokuzethemba ukuthi kungadingeka ukusebenza ezingeni lomuntu siqu, "okuthandwayo" sekuphenduke ibhizinisi kanye nesici esiphikisanayo nesibi ngaphezu kokuhle.
Umonakalo abantu abanokuziphatha okuphansi futhi abangakutholi ukwesekwa okufanayo kumanethiwekhi njengabanye ozakwabo noma abangani abangaba nakho kuyingozi. Sekuvele kubonakale kwezinye izifundo futhi kungenzeka ukuthi uke wahlupheka noma wabona othile othintekayo yikho ngokwakho. Futhi akunandaba, akumele ube usaziwayo noma umgqugquzeli. Ngakho, ukuwaqeda kuyisilinganiso esithakazelisayo esisusa ukucindezeleka.
Enye into, njengoba ngishilo, the onamandla. Laba bacasuke kakhulu ngoba balahlekelwa ipharamitha ebavumele ukuthi badayisele amabhrendi amandla abo kanye nophawu lomuntu siqu. Ake sibone, bangaqhubeka nokwenza lokhu kodwa kuzodingeka badlulele esimweni sokusebenza. Ngoba bona, njenganoma yimuphi omunye umsebenzisi, bazokwazi ukuqhubeka nokuhlola ukuthi bangaki ukuthanda okuthunyelwe kwabo.
Lapho besusa okuthandwayo okubonakalayo kokuthunyelwe kwe-instagram, ngeke kusweleke “abagqugquzeli” abakhungathekile abalayisha isithombe-skrini sokuthandwa kwabo ezindabeni.
—emily marie ✧ *. ☆☽ (@injusticenemy) November 9, 2019
Inkinga yabo ukuthi ukubonakala abanikezwe ukuze ama-brand azizwe eheha futhi axhumane nabo ngeke esaba khona. Kodwa lapha ungase ungene kwenye impikiswano mayelana nokuthi "ukuthanda" kuyinkomba yento ethile noma kufanele ubheke ezinye izinhlobo ze lwekucocisana njengamazwana noma izikhathi lapho ubona okuqukethwe kwabelwa abanye abasebenzisi.
Kunoma ikuphi, ngibheja ngalesi silinganiso sokufihla okuthandwayo kumanethiwekhi amaningi naku-Instagram ikakhulukazi. Lokhu kuzokwenza iningi liphinde ligxile kulokho okukwenze kwabaluleka: ukuthwebula izithombe. Ukwabelana ngokuqukethwe ukucabanga ngokunikela kuphela, hhayi ukwenza inzuzo, kuyinto engcono kakhulu engenzeka ku-Instagram futhi.
Ngakho-ke, nakuba okwamanje lesi silinganiso sizosebenza kuphela kwabanye abasebenzisi base-United States, ngethemba ukuthi ngesikhathi esithile kuyoba into efika emhlabeni wonke kanye nawo wonke amaphrofayili enethiwekhi. UCABANGANI?
Izinto ezimbalwa ziba ngcono, futhi uma zikunike ithuba lokuzisusa zonke, kungcono, ngoba ngaleyo ndlela singasebenzisa okuningi kwesithombe-skrini ukuthola amaphephadonga amasha, njengoba abanye benza thola amaphephadonga ezindabeni I-Instagram