Abafihli kuFacebook. Le nkampani uyazi ukuthi umncintiswano udla ithosti, futhi uma kwakunganele ukubona kanjani reels ikopishe ukubukeka nokusebenziseka kwe-TikTok, kubonakala sengathi inkampani izimisele ukwengeza uphethiloli owengeziwe ku-grill.
ividiyo centric
Ubani okhumbula lolo hlelo lokusebenza olukuvumela kuphela ukuthi ulayishe izithombe eziyisikwele? Kuyacaca ukuthi umsuka we-Instagram wawungowokuqala, kepha isidingo somphakathi sabaphoqa ukuthi baye kwamanye amafomethi, ekugcineni bafinyelele ukufakwa kwe amavidiyo amafushane namavidiyo amade, into ehlukanise kakhulu abasebenzisi.
Manje, umqondisi we-Instagram, u-Adam Mosseri, ushicilele isifinyezo somgwaqo abahlose ukuwuhlanganisa, futhi ugcizelele amaphuzu lapho inkampani izogxila khona ngezindaba zayo. Ngezihloko eziqondile njengezithi Abadali, Ividiyo, Ukuthenga, kanye Nokuthumela Imilayezo, kuyacaca ukuthi ikusasa le-Instagram lidlulela ngale kwezithombe, futhi uma usazibuza, mhlawumbe kungenxa yokuthi awukaluvuli uhlelo lokusebenza esikhathini esingaphezu konyaka.
Ukubuyekeza kwami ku-Instagram
Akuselona uhlelo lokusebenza lwezithombe eziyisikwele
U-Mosseri ubeka ingcaca ngokwedlulele njengoba eqinisekisa ukuthi abaselona uhlelo lokusebenza lwesithombe esiyisikwele. Kufanele nje ubheke isikrini esikhulu sohlelo lokusebenza ukuze ubone ukuthi ukuthumela isithombe manje sekunzima kakhulu kunangaphambili, njengoba yonke into izungeza ifomethi yevidiyo.
Ama-reels agqama kakhulu (uma kungenjalo konke ukuvelela), nangale kwesikrini sokwamukela ngezithombe zakamuva ezithunyelwe oxhumana nabo, yonke enye into imayelana nokuthunyelwe kwamavidiyo. Nokho, kubonakala sengathi izinto zizoba ngcono, njengoba i-TikTok ne-YouTube bethatha ingxenye enkulu yekhekhe, futhi lelo khekhe libizwa ngokuthi ukuzijabulisa.
efuna ukuzijabulisa
Umqondo ucacile. Kufanele ubheke indawo lapho abasebenzisi bachitha khona isikhathi sabo esiningi, futhi yilapho amavidiyo aqala khona ukudlala. Ngobukhulu be-TikTok namandla e-YouTube, i-Instagram icabanga ukuthi idinga ukuqinisa lolo hlobo lokuqukethwe ngokubonakala okwengeziwe okuhlobene namavidiyo (futhi ngaleyo ndlela igweme kopisha kusuka ku-Instagram kuya kuTikTok). Ngalesi sizathu, bazobe behlola imisebenzi emisha eletha okuqukethwe okusha ngokuqondile kubasebenzisi, njengama-reel anconyiwe, ama-reel ahlukaniswe ngetimu neminye imisebenzi eminingi.
Ngakho-ke yebo, kubonakala sengathi sinamavidiyo amaningi ngaphambi kwethu, futhi amathuba ukuthi izithombe zizoba nomthelela omncane kakhulu kunangaphambili. Uyakhumbula ukuthi abasebenzisi be-Flickr bavikela nini ukungafakwa kwamavidiyo kanye nengqikithi yenethiwekhi yokuxhumana nabantu? Nokho, uyazi ukuthi u-Flickr wagcina kanjani ngemva kokuba inethiwekhi yokuxhumana nabantu yezithombe ezisezingeni eliphezulu. Ekugcineni, umphakathi jikelele yiwo ophethe, futhi uma kukhona okuthile okungakuhlanganisi, uma iningi labasebenzisi licabanga okuhlukile, kungenzeka ukuthi yonke into izophendukela kuleyo threndi. Injalo imakethe.