I-Instagram ayisafani nakuqala. Kudala, uhlelo lokusebenza ibinomfanekiso wekhamera ye-polaroid, futhi njengoba kukhonjiswe isithonjana esishiwo, ngaphakathi kohlelo lokusebenza sithole izithombe. Ukuthi bekuwukudla noma izinto ezingenangqondo kungenye indaba, kodwa bekunezithombe. Kwenzekani manje? Amavidiyo agcwele yonke into, futhi lokho kucasula abasebenzisi abaningi. Kuhlanganisa ne-CEO ye-Instagram.
I-TikTok inecala
Icala lakho konke lokhu lihlezi lifana. Ingxenye enkulu yabasebenzisi ikhangwa amathrendi athile, futhi kulokhu, ukuthambekela kwakungeyena omunye ngaphandle kwe-TikTok. Ngemuva kwesikhathi lapho imidanso engenangqondo ibusa inkundla yezokuxhumana yaseChina, I-TikTok manje isiyindawo lapho wonke umuntu efuna ukuba khona, namavidiyo akhe amafushane aqondile ayikho konke.
Ngalesi sizathu, i-Meta yaphoqeleka ukuthi isebenzise izinguquko ku-Instagram, futhi yanquma ukushintsha isikhombimsebenzisi kanye nemishini yohlelo lokusebenza ukuze yonke into iqondiswe kuvidiyo, okwakuyilokho abasebenzisi abaningi ababefuna ukukubona. Futhi bekunjani konke? Ake sibone, imithetho yethrafikhi, futhi uma ungumuntu othandanayo othanda ukubona izithombe, awuyona ingxenye yeqembu elibusa kakhulu kunethiwekhi yokuxhumana nabantu.
Uyakholwa noma ungakholwa, abantu bafuna amavidiyo ku-Instagram, yingakho izithombe zifiphele ngokuphelele ngemuva. I-virality enikezwa yividiyo, ukudonsa elikukhiqizayo kanye nethuba lokuphindaphinda isenzo esifanayo kalula, kwenza amavidiyo akhiqize impumelelo eyengeziwe, ngakho wonke umuntu uyawina, inkundla nabasebenzisi.
Kodwa i-Instagram yayingenjalo
Yebo, i-Instagram yayingenjalo. Izithombe zabiwe ku-Instagram, futhi ukuphequlula okuphakelayo kwaba mnandi. Manje yonke into isinolaka, njengoba amavidiyo agcwala isikrini, ingasaphathwa eyomculo we-reels, okuthi, ngaphezu kokuba nesigaba sawo, avele kokuphakelayo cishe njengokukhangisa okubekiwe.
Uma ngesizathu esithile uchofoza eyodwa ngenhloso noma ungahlosile, i-algorithm izokubamba futhi iqale ukukubonisa izinkulungwane nezinkulungwane zokuqukethwe endikimbeni efanayo. Futhi akukho ukuphunyuka. Siyizigqila ze-Instagram, kodwa hhayi ngokuzikhethela, kodwa ngokuphoqelela, futhi yilokho okukhathaza abasebenzisi abangomakadebona.
Ingabe izithombe zizobuya?
Izithombe azihambile, kufanele kushiwo konke. Kodwa empeleni abekho. Abekho ngoba abanayo indima eholayo, futhi ababonwa ngoba abasebenzisi bayisebenzisa kancane. U-Adam Moseri ukuqinisekisile ku-akhawunti yakhe yenkonzo ukuthi Izithombe zizohlala ziyingxenye ebalulekile yefilosofi ye-Instagram., kodwa kukhona okusitshela ukuthi lokhu kuzwakala sengathi umsebenzi wokuthatha izithombe uzoqhubeka nokutholakala, kodwa kuncane okunye.
Futhi wena, ingabe ucasulwe futhi ngokuvela kwe-Instagram eminyakeni yamuva nje? Ubani okufanele asolwe? Isevisi noma abasebenzisi?
Umthombo: I-Mosseri (Instagram)
Via: I-9to5mac