Kubonakala sengathi sesinazo izibalo zale nhlekelele abaningi abayinukela kude. I-Netflix ilahlekelwe abasebenzisi abambalwa eSpain ngemuva kokuthi isebenze inqubomgomo yayo entsha ye-akhawunti okwabelwana ngayo, futhi idatha yembula ukulahlekelwa okumangalisayo okungaphansi amakhasimende angaphezu kwesigidi. Futhi umbuzo uthi, ingabe bazobuya?
Iphutha ku-Netflix
Idatha iza ngenxa yocwaningo lwe-Entertainment on Demand olwenziwa ngu Kantar, lapho kuvezwa khona ukuziphatha kwemakethe efunwa yividiyo phakathi kukaJanuwari noMashi 2023. Masikhumbule ukuthi abakwaNetflix bavule inqubomgomo yokuthi vimbela ukwabelana ngamaphasiwedi ngaphandle kwekhaya ngenyanga kaFebruwari, ngakho lesi sikhathi sithwebula ukuziphatha kwabasebenzisi ngaleso sikhathi.
Umphumela ubungeke ube yingozi kakhulu, njengoba izibalo zembula ukuthi abasebenzisi abangaphezu kwesigidi bashiye insiza ngalezi zinyanga. Ngokuyisisekelo iNetflix ibonile ukuthi kanjani izinga lakhe lokuyeka esikoleni liphindeke kathathu ngalesi sikhathi, okubonisa, kungakhathaliseki ukuthi bayakuphika kangakanani, ukuthi isinqumo sokungabavumeli ukwabelana ngamaphasiwedi sibalimaza kakhulu.
Futhi kungase kungagcini lapha
Into ekhathaza kakhulu ukuthi izilinganiso ziphakamisa ukuthi ukwehla kwabasebenzisi kungaqhubeka nokwanda, kusukela U-10% wabasebenzisi abahlale bekhokha bacabanga ukuhamba isevisi engxenyeni yesibili. Lesi sibalo sika-10% sizoba ngaphezu kwesilinganiso esivame ukurekhodwa ezindaweni ezidlule, ngakho-ke, futhi, ukungezwani phakathi kwabasebenzisi kuyabonakala.
I-Prime Video ithandiwe
Kodwa uma kukhona umuntu owine kukho konke lokhu kungcola kwamaphasiwedi, yi-Amazon. Umdondoshiya ukwazile insizakalo yayo ye-Prime Video ukuqopha inani eliphakeme kakhulu lokubhaliselwe enye inyanga (elandelwa yiSky Showtime, efike eSpain ngoMashi), futhi kuyaphawuleka ukuthi ngaphezu kwengxenye yabasebenzisi abashiye iNetflix Ividiyo Eyinhloko.
Yini okufanele i-Netflix yenze ukuze abasebenzisi babuye?
Kubonile okubonile, ukuthambekela kubonakala kukhomba kabi, njengoba ukulahlekelwa kwabasebenzisi kuzokhula kuphela ezinyangeni ezizayo. Kodwa-ke, kubonakala sengathi iNetflix yenza izinto kahle eSpain, futhi enye yazo yenza okuqukethwe kwasendaweni. Phakathi kohlu lochungechunge olubukwe kakhulu kwikota, indawo yesibili neyesine uchungechunge lweNetflix olukhiqizwe eSpain.
Lokhu kukhombisa ukuthi okuqukethwe kuzwelonke kunokudonsela okukhulu, futhi nakuba kukhulu The Last of Us thatha indawo yokuqala, bheka ezimbili uchungechunge olukhiqizwe eSpain phakathi kwezine zokuqala kuyiqiniso elithakazelisayo. Sizobona uma i-Netflix iqhubeka nokubheja ngaleli qhinga futhi ikwazile ukuphinda ikholise ukuthi ingxenye enkulu yabasebenzisi abebengazimisele ukukhokha ama-euro angu-5,99 okufanele akhokhelwe ukwabelana ngama-akhawunti ezindlini ezihlukene.
Umthombo: Kantar
Nge: Bloomberg