Kwa-Electronics Arts bazimisele ukuqashelwa ngale kwe i-fifa, inkundla yempi y I-star wars. Nabo bafuna ukugqama ngokwemibandela imidlalo yokushayela ukhathazekile, futhi nakuba kuze kube manje babe nesaga esiphawulekayo se-Need for Speed, ukunyakaza kwabo kwakamuva akushiyi kungabaza mayelana nokuguqulwa kwezimoto abazobhekana nazo ezinyangeni ezizayo.
I-EA ithenga ama-Codemasters ngama- $ 1.200 billion
Labo bathandi bemidlalo yokushayela kuzofanele baqaphele kusukela manje kuya phambili, njengoba ama-sagas amakhulu anjalo Ukungcola, Igridi y Formula 1 uzoba yingxenye ye Ikhathalogi ye-AE, ngakho-ke kuyothakazelisa ukubona ukuthi ikusasa lalokhu kutholwa lizosilethela ziphi izindaba.
Ukuthenga lokhu kulandela isivumelwano sika-$1.200 billion, esizosayinwa ngokusemthethweni ngekota yokuqala yonyaka ozayo. Sekushiwo lokho, kuze kube yileso sikhathi, le midlalo izoqhubeka nokuba ngeye-Take-Two, okuzothi ngemuva kokusayina kuzosala kuphela ne-Rockstar Games kanye ne-2K Sports, ukuyiqeda.
Yimiphi imidlalo yezimoto i-EA ezoba nayo kukhathalogi yayo?
Ukusebenza kwenza isu le-EA leminyaka ezayo licace bha, njengoba iphothifoliyo yayo izosala nokuba khona okumangazayo kwemidlalo yokushayela. Igridi, Ukungcola, Ifomula 1 kanye Nezimoto Zephrojekthi manje kufanele zengezwe ezihlokweni esezivele zaziwa kakhulu Isidingo Sesivinini, okusala kuyikhandidethi elibalulekile lokubusa endaweni yokushayela.
Phakathi kwabaqhudelana nabo sizothola okukhethekile kwe-PlayStation ne-Xbox, i-Gran Turismo ne-Forza ngokulandelana, kodwa indima eholayo ethathwa yi-EA ngokuthenga ayingabazeki. Emazwini ka-Andrew Wilson, i-CEO ye-EA, "imboni yethu iyakhula, isigaba sokugijima sikhula, futhi ndawonye sizobekwa esikhundleni sokuhola inkathi entsha yokuzijabulisa komjaho."
Ngakolunye uhlangothi, umongameli weCodemasters, uGerhard Florin, ugubha ukutholwa, eqinisekisa ukuthi ukuthengwa kuzokwenza inkampani ikhule kakhulu. “I-Codemars Board ikholelwa ngokuqinile ukuthi inkampani ingazuza olwazini lwe-EA, izinsiza kanye nezinga elibanzi lomhlaba jikelele, kokubili ngokuvamile futhi ikakhulukazi ngaphakathi kwemboni yezemijaho. Sikholelwa ukuthi le nyunyana izohlinzeka ngekusasa eliqhakazile nelijabulisayo ku-Codemars, ivumele amaqembu ethu ukuthi akhe, aqalise futhi anikeze imidlalo emikhulu nengcono kubabukeli abanothando kakhulu.”
Ingabe bazoza ku-EA Play?
Enginesiqinisekiso sokuthi abasebenzisi abaningi bazozibuza ukuthi uma ngemuva kokwenza isivumelwano sibe semthethweni ngekota yokuqala ka-2021, sizobona ukufakwa kwemidlalo eminingi kukhathalogi ye-EA Play, into abasebenzisi be-Xbox Game Pass Ultimate abangazuza kuyo. ngokushesha ngokufinyelela kukhathalogi ye-EA ngaphandle kwezindleko ezengeziwe.