Iqembu le-FIFA Ultimate Kube yimpumelelo enkulu kakhulu ye-Electronic Arts emlandweni wayo wonke. Lokhu imodi yomdlalo ivumela abadlali ukuthi bakhe iqembu lebhola lamaphupho abo. Futhi ephepheni, i-FUT yinhle, kepha izindlela zabo zokuthengisa ziyangabazeka. Manje, unyaka ngemva kokubona ukuthi le ndlela yomdlalo iyingxenye ebaluleke kakhulu yebhizinisi layo, kubonakala sengathi i-Electronic Arts weqe umdlalo we-FUT in yakhe bika ku-SEC, Ikhomishini Yezokuphepha Nezohwebo yase-United States.
I-FUT, umdlalo oyingozi kwabasengozini kakhulu
El Iqembu le-FIFA Ultimate Kuyinto a imodi ye-FIFA cishe njengempikiswano njengoba idumile. Abadlali be Iqembu le-FIFA Ultimate bathenga izimvilophu ze amakhadi virtual lapho abadlali abavela emaqenjini ahlukene bezothola khona ngokungahleliwe. Kunamakhadi amaningana omdlali ngamunye, futhi, njengoba kwenzeka ngesikhathi siqoqa amakhadi ebhola, amanye amakhadi kunzima kakhulu ukuwathola kunamanye.
Emhlabeni wemidlalo, imodeli yebhizinisi yeFUT yaziwa ngokuthi 'amabhokisi okuphanga' noma 'amabhokisi okuphanga'. Ngokuyisisekelo, umsebenzisi ukhokha inani lenombolo 'yamaphakethe abonakalayo' futhi uzothola umkhiqizo onevelu engahleliwe njengembuyiselo. Esikhathini esiningi, abadlali bazothola amakhadi ampofu kakhulu, cishe angenamsebenzi, kodwa uhlelo luhlelwe ngendlela yokuthi kube lula kakhulu kubasebenzisi ukuthi bangene kulolu hlelo.
Izinsolo zokuthuthukisa ukugembula zishintsha isu le-Electronic Arts
I-Electronic Arts isolwa izikhathi eziningi ngokugqugquzela ukugembula ezinganeni. Empeleni, Iqembu le-FIFA Ultimate Sekuvinjelwe kakade emazweni amaningana gqugquzela ukugembula. Isifaniso esisenze ngenhla ngamakhadi okuhweba okuqoqekayo akusona nje ngenhlanhla; Njalo lapho i-EA isolwa ngemikhuba yayo engalungile, abaphathi bayo bazivikela ngokuthi umdlalo ufana nokuqoqwa kweLaLiga yokuphila konke. Futhi cha, akulona iqiniso, ngoba Ithimba Lokugcina, njengamanye 'ama-gacha' amaningi, isebenza njengomshini wokugembula.
I-Los Imali engenayo ye-FIFA Ultimate Team zikhule unyaka nonyaka selokhu yethulwa. Ngo-2017, i-EA yaqala ukushicilela imibiko yayo yemiphumela ehlukaniswe imidlalo, futhi bobabili ochwepheshe bezimboni nabanikazi bamasheya ngokwabo bakwazi ukubona isisindo sangempela le modi yomdlalo weFIFA eyayinaso ngaphakathi kwama-akhawunti we-Electronic Arts. Kusukela lapho, i-FUT yenze le mali elandelayo:
- 2017: 775 million dollars
- 2018: 1.180 million dollars
- 2019: 1.370 million dollars
- 2020: 1.490 million dollars
- 2021: 1.620 million dollars
Ngo-2021, i-FIFA Ultimate Team yahlinzeka nge- U-29% wemali engenayo ye-Electronic Arts. Kodwa-ke, izinkinga ziyanqwabelana esitudiyo saseRedwood City. Umdlalo wabo uyimpumelelo, kodwa izinhlangano zamazwe ngamazwe ziya ngokuya zibacela ukuba bachaze ukuziphatha okungabazekayo kwemodeli yabo yebhizinisi, okufakazelwa yilokhu kwanda kwemali engenayo.
Embikweni osanda kufakwa yi-EA ne-SEC, ucwaningo lubuyele ezimpandeni zalo, futhi ayisahlukanisi okufanayo kwe-FUT, ngakho-ke ngeke kube lula kakhulu ukwazi ukuthi bahola malini ngale modi yomdlalo eyimpikiswano. Ngokusobala, awenzi lutho olungekho emthethweni, kodwa indlela esebenza ngayo iyamangalisa. Embikweni abawunikeze ku-SEC, kubonakala ukuthi i-EA kuye kwadingeka ikhokhe inhlawulo ye-10 million euro eNetherlands, ngemuva kokusolwa ngokuphula imithetho yokugembula yalelo zwe, futhi konke kubonisa ukuthi ngeke kube okokugcina ukuthi babhekane nenkantolo ngalolu daba.