The damn i-instagram algorithm… Leyo ekuyisa phansi futhi ikuvimbele ukuthi ungakhuli ne-akhawunti yakho noma ubonakale kokuphakelayo kwabalandeli bakho ngaphandle kwesizathu. Ngemuva kwesikhathi eside ezibuza ukuthi inkundla yezokuxhumana edumile isebenza kanjani ngaphakathi, umqondisi wayo, u-Adam Mosseri, uhlale phansi wayichaza, eveza izinto ezithakazelisayo kakhulu ngemininingwane eminingi engakusiza ukuthi uqonde kangcono ukuthi isiteji sisebenza kanjani. Qaphela.
Kune-algorithm engaphezu kweyodwa ku-Instagram
Okokuqala okumele kucace ngakho ukuthi kune-algorithm engaphezu kweyodwa Ku-Instagram. Eqinisweni, isigaba ngasinye sesevisi sinomsebenzi waso, ukuze lokho okusebenzela okuphakelayo kwakho kungadingeki ukuthi sikwenze kuma-Reels noma Ezindabeni.
Ukuqonda lokhu, uMosseri ngokwakhe wenza umehluko ocacile phakathi kwesigaba ngasinye, ukuchaza ukuthi yini ebalulekile kulowo nalowo wabo.
Isebenza kanjani kokuthi Okuphakelayo
Okuphakelayo okuthunyelwe kwakamuva okwabiwe ngabakwa abantu obalandelayo, kanye nokuthunyelwe okuvela kuma-akhawunti ongawalandeli okwamanje i-Instagram ecabanga ukuthi ungaba nentshisekelo kuwo. Ukuze unqume lokhu kwakamuva, inethiwekhi yokuxhumana nabantu icabangela izici eziningi, okuhlanganisa ukuthi ulandela bani, okuthandile, noma osanda kusebenzisana naye.
I-spinning thinner, lawa amaphuzu acatshangelwayo:
- Umsebenzi wakho: Okuthunyelwe okuthandile, owabelane ngakho, okulondolozile, noma obeke amazwana kukho.
- Ulwazi mayelana nokushicilelwa: isiza ukwazi ukuthi iposi lidume kangakanani (bangaki abantu abakuthandile nokuthi bathande ngokushesha kangakanani, babeke amazwana, babelana futhi balondoloza okuthunyelwe) futhi kukalwe okuqukethwe ngokwako, ukuthi kushicilelwe nini nalapho kutholakala khona (uma kubonisiwe).
- Ulwazi mayelana nomuntu othumele: kuyasiza ukwazi ukuthi umuntu angakuthakasela kangakanani.
- Umlando wakho wokusebenzelana nomuntu othile: ikhombisa ukuthi ukuthakasela kangakanani ukubona okuthunyelwe komuntu othile.
Isebenza kanjani ku-Reels
Endabeni yama-Reels, kungenzeka ukuthi uqaphele ukuthi avela kuwe kokubili kubantu obalandelayo nakwabanye abaningi ongabazi. Lokhu kungenxa yokuthi i-Instagram ikuhlola ngaso sonke isikhathi, ukubona ukuthi yiluphi uhlobo lokuqukethwe ngefomethi ye-Reel oyithanda kakhulu. Lapha kucatshangelwa kusukela ku- amathuba okuthi wabelane ngakho ukuze uwubone ngokugcwele, udlula ngoba uthanda noma ugcine usuya esigabeni se izingoma ze-reel ukuze udale okwakho okuqukethwe.
Ngokuqondile, nakhu okucatshangelwayo:
- Umsebenzi wakho: yimaphi ama-Reels owathandile, yimaphi owagcinile, owabelane ngawo noma ubeke amazwana kuwo. Lokhu kusiza ukuqonda ukuthi yikuphi okuqukethwe okungaba okubaluleke kakhulu kuwe.
- Umlando wakho wokusebenzelana nomuntu othumele i-Reel: Ividiyo kungenzeka yenziwe umuntu ongakaze uzwe ngaye, kodwa uma uke waxhumana nayo, iphinde inikeze i-Instagram umbono wokuthi ungaba nentshisekelo kangakanani ekwabelaneni ngayo.
- Ulwazi mayelana ne-Reel: mayelana nokuqukethwe yividiyo, njengengoma yomsindo noma izithombe zevidiyo, kanye nokuduma.
- Ulwazi mayelana nomuntu othumele: bahlala bebheka idatha yokuduma njengenombolo yabalandeli noma izinga lokuzibandakanya ukuze basize ekutholeni okuqukethwe okuphoqayo kusuka ebangeni elibanzi (ngokufanele) labantu.
Isebenza kanjani Ezindabeni
Izindaba noma Imilando iyindlela eseduze yokubona abantu esibalandelayo, ngokuba abahlanganyeli ezikhathini eziningi ezikhathini zabo zansuku zonke. Kulokhu, Izindaba ozibonayo njalo zivela ebantwini obalandelayo, kuhlanganiswe nezikhangiso.
Iphinde ibe nendlela ethile yokuboniswa kuhlelo lwakho lokusebenza futhi lezi izici ezihlanganisa:
- Bonisa umlando: Hlaziya ukuthi ubheka kangaki izindaba ze-akhawunti ukuze i-Instagram ibeke phambili futhi icabange ukuthi yizona okungafanele neze uziphuthele.
- Umlando we lwekucocisana noma ukuzibophezela- Ihlaziya ukuthi uhlanganyela kaningi kangakanani nezindaba ze-akhawunti, noma ngabe isabela ngokuthanda noma ukubeka amazwana nge-DM.
- Ukusondelana: Hlaziya ubudlelwano obungaba khona nombhali Wezindaba kanye namathuba okuthi ningabangane noma umndeni.
Isebenza kanjani esigabeni esithi Hlola
Usuvele wazi ukuthi uma uthepha engilazini yokukhulisa ibha engezansi yohlelo lokusebenza, i-Instagram ikuyisa esigabeni okuqukethwe Okungahleliwe kubantu ongabalandeli ukuze uhlole futhi uthole okuqukethwe okusha.
Ukuze uthole amavidiyo nezithombe ongase uzithakasele, i-Instagram iphinda ihlaziye umsebenzi wakho wangaphambilini kanye nokuthunyelwe okuthandayo, okulondolozayo, ukuphawula noma ukwabelana ngakho. Lapho impahla isitholiwe, i-oda ngendlela ecabanga ukuthi uzoyithanda kakhulu.
Lezi izimpawu ezibaluleke kakhulu okufanele uziqaphele, ngokulandelana kokubaluleka:
- Ulwazi mayelana nokushicilelwa: kangaki nokuthi abanye abantu bathanda, baphawule, babelane futhi balondoloze iposi ngokushesha kangakanani. Lawa “masignali” abaluleke kakhulu kokuthi Hlola kunalokho akwenzayo kokuthi Okuphakelayo noma Ezindabeni.
- Umsebenzi wakho kokuthi Hlola: ifaka ku-akhawunti okuthunyelwe okuthandile, okulondolozile, owabelane ngakho noma ubeke amazwana kukho kanye nendlela ohlanganyele ngayo nokunye okuthunyelwe kokuthi Hlola esikhathini esidlule. Uma usebenzisana nohlobo oluthile lokuthunyelwe, i-Instagram izozama ukukubonisa okuqukethwe okwengeziwe okufana nokuthunyelwe kwasekuqaleni ohlanganyele nakho.
- Umlando wakho wokusebenzelana nomuntu othumele: Amathuba okuthi okuthunyelwe kwabiwe ngumuntu ongakaze uzwe ngaye, kodwa uma uke waxhumana nakho, lokho kunikeza inkundla umbono wokuthi ukuthakasela kanjani okuqukethwe kwakho.
- Ulwazi mayelana nomuntu othumele: kukangaki abasebenzisi bahlanganyele nalowo muntu omthole kokuthi Hlola emavikini ambalwa adlule.