As we already told you, Adidas had a problem and a big one. After breaking his contract with Kanye West, a huge stock of yeezy sneakers It accumulated in its warehouses, causing a difficult expense to assume in a year of doldrums for the company. Luckily, it seems that the German firm already knows what to do with so many shoes and has set to work to manage it.
A conflicting stock
Kanye West crossed the line in October of last year. After numerous outbursts, the straw that broke the camel's back for Adidas happened during Paris Fashion Week, in which the singer appeared with a T-shirt that read "White lives matter" ("the lives white matter"). The message, loaded with antisemitism, It took advantage of the famous slogan "Black lives matter" (Black lives matter) that had become popular as a result of the numerous cases of racism that were being experienced in the US.
West, despite belonging to being a person of color and who should be more supportive of situations of marginalization and racism, has revealed on more than one occasion his anti-Semitic thoughts and his shirt, the phrase of which has been appropriated by groups supremacists whites, returned to record it.
Such is so Adidas He decided to cut his losses with the rapper and after more than a decade of collaborations, stop working with him. But of course, that brought a problem: a stock infinite de yeezy sneakers, his brand, kept on the shelves that would no longer be sold and that were costing money (for storage).
Luckily, Adidas has already made up its mind about what to do with them. And no, he is neither going to destroy them nor is he going to donate them.
A solidarity sale
Possibly the sports firm has made the best possible decision. The company has confirmed that he will sell his Yeezy inventory, valued at more than 1.300 billion dollars, but donating the profits to organizations focused on helping precisely people like the ones Kanye West attacked last year with his comments.
The first model to return to the market will be the Yeezy Boost 350 "Pirate Black", which will make its triumphant return on May 31, according to the half hypebeast.
This shoe -image on these lines- was launched in 2016 and was quite popular. Its price will be slightly lower than it was before breaking the agreement with West, standing at $200, instead of $230 before. We still do not know what it will cost in euros.
Bjørn Gulden, CEO of Adidas, has stated the following: «We believe this is the best solution as it respects the designs created and the shoes produced, it works for our people, it solves an inventory problem and it will have a positive impact on our communities.«.
Without a doubt, it is the best solution that could be given to this great problem, since they finally make inventory disappear and people will be able to spend their money knowing that it is destined for a good cause.