Jeff Bezos must be quite happy. It is difficult for one of the richest men on the planet not to be rich on a daily basis, but with the latest statements made to The Verge by the company's vice president of devices and services, Dave Limp, you're likely to have a grin from ear to ear. Because? Because Alexa It's already at over 100 million devices sold.
The smart assistant they want the most
As well explained in The Verge, the figure of 100 million hides much more than a simple number. First, the number of devices with Siri and with the Google Assistant It far exceeds those 100 million devices, however, there is a huge difference between them. While Apple and Google assistants arrive practically by imposition, Alexa instead arrives through a device that has been acquired in most cases to interact with the intelligent voice.
An uncontrolled product?
Of the 150 different products on the market with Alexa built-in, only 50 are made by the company itself. Does that mean that the consumer could be affected by a bad experience outside of Amazon's control? Limp assures that it is not something that worries the giant, since the consumer has enough experience not to blame Alexa for the disappointment caused by the purchase of a product. Amazon's only concern is that there is always a great product in every category, be it a plug, a speaker or a light bulb. Which, according to them, happens and is fulfilled.
Does Amazon want to dominate the market by canceling the rest of the attendees?
The brand through its manager is quite frank. Today they do not see a war like the ones that traditionally took place in the typical struggle of formats and platforms. The assistants are to coexist, and that a device has two assistants at the same time is only excellent news for the user. In fact, Amazon would like to be able to share and create common routines to make the user experience easier, instead of having to use different commands depending on the wizard for the same task.
Although Amazon has been quite generous with this data, the number of Alexa-enabled devices sold over the Christmas period remains an unknown quantity, as the giant continues to not share specific sales figures. The only thing they have been able to comment on is that they are without models of their Amazon Echo until mid-January, and they can't wait to load a 747 with them and get their warehouses full. They are not bad with the invention, of course.