The new Polaroid Now recovers the original essence and also the brand

Polaroid has launched a new camera called Polaroid Now. And if you're into retro, you're going to love it, because it recovers the colors, details and design of those original Polaroids that marked a generation. Which she enjoyed taking photos and being able to share them instantly thanks to her special paper.

New Polaroid with autofocus

If you like the world of photography, surely you know the Polaroid brand. One of those classic brands and easy to recognize thanks to what they achieved with the design of their cameras, although in this case the possibility they offered to instantly develop the photo that had been taken also played in their favor.

Well, after a dark period in which they almost disappeared due to the rise of digital photography, the brand returned to the market reinventing its product thanks to the integration of a small portable printing system using special papers that did not require a printing system. ink cartridges.

Thanks to that, although the smartphone became and continues to be the king in everything related to photography, Polaroid cameras have been gaining a greater presence and becoming a perfect gift for any photography fan. In addition, physically it continues to retain that appeal of the original design.

The new Polaroid Now It is the last of his proposals and if the previous ones physically attracted you, this one will do it even more. The camera is priced at $129 and is physically very striking.

But these cameras have never offered much quality, have they? It is true that compared to other cameras you cannot expect the same results in sharpness, color, etc., nor the possibility of printing at different sizes, but all these limitations are also part of its appeal.

The good thing about this camera is that They have added an autofocus system that something easier will make taking sharp photos, or slightly sharper, in everyday situations. Although as we have said, the look that is achieved is one of its charms. As, for example, it is also the case with Lomo cameras.

For the rest, the camera includes a viewfinder that is also reminiscent of the original camera and a flash for those situations with less light or where we want to find a creative effect. And about the printing system, resort to the use of i-TypeFilm. This one requires about 10-15 minutes per print.

This use of special paper is what causes some rejection, due to the cost of each photo. The price of each photograph is about two dollars, so it is not to go taking photos like crazy. But to capture everyday moments or for certain projects it is still very interesting.

In summary, this is a camera that, like other similar proposals, is very particular. But because of its colorful design and withdrawn airs, as well as that characteristic style of his photographs, it is as interesting as it is attractive. Ideal as a gift to any photography lover.


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