suspicions and that something that had been hovering in the environment for some time were not as misguided as some advocates claimed. Tim Cook has posted a letter to investors in which it is clear: iPhone demand It has been lower than expected and that will have an impact on the numbers of the apple company.
Low sales and million-dollar loss of income
The CEO of Apple, Tim Cook, has published a statement addressed to investors in which he warns that things they don't look as good as usual. In the letter it is stated that earnings are weaker than expected for the first quarter with "fewer iPhone updates than we had expected."
Cook points his finger directly at the controversial Chinese market as responsible for this drop, although he points out that "in some developed markets, iPhone updates were not as robust as we expected them to be." Come on, the user has not changed generation as easily as the firm thought.
The CEO points out that it will still take several weeks before the report is complete and with the final results, but investors should know this already. The final results may therefore differ a bit from Apple's preliminary estimates, but not enough to salvage a quarter that seems bleaker than we imagined.
This, however, will not be able to change a reality that falls like a jug of cold water in the company. If the firm's original estimate for the first quarter of 2019 is compared with the numbers it now handles, the house will lose $9.000 billion in revenue with this drop in interest in the new iPhones.
Tim Cook also blame in his letter to the strengthening of the dollar against foreign trade, to the launch schedule of the new iPhones and even to certain supply problems. He is also not forgetting the weakness of the markets in the emerging countries, which would not have helped to achieve the figures they expected either.
Muchos balls out which, however, do not help to address something that the average user has been complaining about since the phones went on sale: their high prices. Not only that. Apple's phone has gone bit by bit increasing its cost from generation to generation, something that does not help sales at all, so perhaps Tim Cook should review the labels of his smartphones and their high figures, before looking for so many "external reasons".
Given the time of publication of this report, we are not yet able to see how the release impacts the stock market. What if we can go checking, as well indicated by our colleagues ADSLZone, is known as «After Market», where Apple is currently losing more than 7% in value, falling below $146 per share. Tomorrow the day will be boisterous.