Celia is another demonstration that Huawei does not want to return to Google

The launch of the Huawei P40 brought us three new phones, some more surprises at the hardware level, the same story about Google services and the presentation of Celia. Yes, that is the name of the new voice assistant with which Huawei wants to continue growing its own ecosystem.

Why Huawei launches its own assistant

Alexa, Google Assistant and Siri, those are the three assistants that all of us come to mind when we talk about interacting through voice commands, be it with a phone, speaker or even a TV. All the other proposals are as if they did not exist.

And do not think that there have been few, many companies have tried to put their heads to position themselves as the fourth great assistant, but no one has succeeded. Not even Samsung with all its marketing machinery has succeeded with Bixby, and see that they have tried it actively and passively. But the experience with said assistant was never remarkable.

What's more, when living with Google, given the choice, users ended up turning to Assistant for their ability to understand, reliability in responses and even integration with other devices.

Therefore, the fact that Huawei launched its own assistant was striking and surprising, although their situation differs from that of Samsung. Due to the famous veto of the Trump administration, the company stopped having access to the google services and that also implied not being able to use his assistant.

So, engrossed in your crossed to create an ecosystem of products and own software In true Apple style, without depending or not on future decisions by a government and a company like Google, launching their own voice assistant is something that in this case makes a lot of sense. Especially when you think beyond the smartphone.

Hey, Celia, what can you do?

The company's motivations to create and push its own voice assistant aside, what can Celia do for the user? Because that's really the key question. If, as was the case with Bixby, it is not useful, then its future will be the same: oblivion.

Right now, what we know is that Celia allows you to answer common questions from day to day and display useful information for the user. For example, pending tasks, calendar appointments, etc. These data will also be able to be entered through voice commands. You invoke with the already classic "hey, Celia" and immediately afterwards you give the order that interests you. For example, add an appointment in my calendar, call X contact, etc.

Although long-term plans may be more ambitious, for now it seems that Celia is focused more on being a useful assistant for the user's day-to-day life and not on being the smartest on the market. And in the absence of testing it more calmly, the truth is that the idea seems correct. In addition, to avoid complications, they have already commented that Celia complies with European GDPR laws, so all the information regarding the voice profile is stored on the device, never on its servers.

In short, seeing how the company is pushing the development of apps for the App Gallery and other improvements that take advantage of very capable hardware, as we have already seen in the latest proposals for the Mate and P families, it seems that they are serious about it.