We are not telling you anything new if we tell you that high-end phones are becoming more expensive. It is a recurring theme in technological debates and a great problem for the pocket of users. Now this reality is reflected in the latest report from the consulting company Gartner which makes the obvious clear: fewer and fewer expensive phones are being sold in favor of Chinese brands and their cheapest terminals.
Less Apple and more Huawei
The mobile phone market is moving at a crazy pace. What a few years ago cost 600 euros and was high-end today comfortably exceeds 1.200 euros. We are talking about the most outstanding smartphones from companies like Apple or Samsung, whose terminals more top (we mean the iPhone XS Max y Galaxy S10+) cost as minimum 1.259 euro, in both cases.
Huawei It also has its most beastly terminal for over 1.000 euros (the official cost of the Mate 20 Pro is 1.049 euros) although it has known how to distribute its catalog much better with terminals of very different prices and that's over influencing in the demanding telephony ranking. Although Apple and Samsung still hold the top two positions globally in terms of market share, the report from Gartner highlights the rapid rise of the Chinese brand to the third position.
The agency estimates that the market share of Huawei has almost reached 15 percent, with an increase of 4% compared to last year. That puts her right behind Samsung (what does he have 17%) Y Apple Lossless Audio CODEC (ALAC), (16%), stepping on the heels of the Korean and the American firm in a threatening manner.
Huawei is by no means the only brand that threatens the two manufacturers. Honor, OnePlus, Oppo, Xiaomi… all these Chinese firms do more and more noise and they generate more sales diversity with very interesting, wealthy teams and with prices that will never exceed the fearsome 4-figure barrier.
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In the report of Gartner It also includes a rather curious detail: the perception of the consumer regarding the brand they buy. And it is that according to this agency, people increasingly feel more comfortable and proud to wear a Xiaomi phone, for example, a feeling that previously seemed only reserved for the Apple iPhone, almost a status symbol in many trades.
Having a Xiaomi phone now is cool
It is clear that the strategy of selling phones at high prices has been working for a short time for the large firms in the sector, but everything seems to indicate that the tactic's days are numbered. Although they continue to generate money because despite selling less, they earn more, but this situation will not last long.
We have already seen the first consequences with the fall of the iphone by Apple or the drop in Samsung's profits in similar terms. At this rate, no one would be surprised if Huawei or any other Chinese firm ends climbing positions in the world ranking of mobile telephony ahead of the two companies always. And if not, time to time.