The Taiwanese ASUS has announced that its CEO, Jerry Shen, leaves the position after a decade at the head of the firm. Jerry Shen leaves to make way for a "corporate transformation" in which the plans go through to continue betting more than ever on the sector of telephony. This is how things remain after his goodbye and this is what ASUS is preparing in the near future.
Goodbye Jerry Shen
Jerry Shen is a familiar face in the industry. It is what he has to take more than 10 years at the front (and 25 total working) from a company like ASUS. This very morning the company has communicated the abandonment of the executive to thus make way for a new command structure in which will rule two CEOs at the same time.
S. Y. Hsu and Samson Hu They will now be in charge of directing the firm, sharing position. This will split thus in a part of the PC business, led by SY Hsu, while Samson Hu will lead global customer service, starting January 1, 2019.
As for Shen, he does not stay in the usual position of company director, so typical in this type of case; instead he leaves to open and run a AIoT startup (Internet of Things mixed with artificial intelligence) called iFast, as confirmed by the people of Engadget.
Yes, it will continue to be linked to ASUS in another way and that is that it will have a 30% stake in Shen's new company, which plans to help the Taiwanese manufacturer "in the effective transition to the AIoT industry." Come on, everything is almost at home.
Important changes in telephony
Not only will the chairs dance in the company. It is also expected a strategic change in telephony which we should not be long in seeing. ASUS will bet much more on the mobile sector than it has done so far, although focusing its efforts on more specific profiles: that of the gamers and experienced users or «power users». Come on, as noted in our source, "we will see more ROG Phones and less ZenFones«.
This will have an initial cost that is already estimated and recorded in the numbers of the 190 million dollars to cover losses of inventory, production costs and other expenses generated (but expected) by this important change in the telephone sector of the company. We will see that the firm decides to give us an advance in the MWC 2019 or on the contrary we have to wait until its star fair, Computex, in the middle of the year, to see all these changes materialize.