It seems that Elon Musk's idea has caught on with other companies and what at first seemed crazy now sounds like a great idea to make cash. We refer to the charge for the verified accounts, something that will become a reality in Instagram and Facebook soon as it is already a reality on Twitter.
Free blue tick is over
When Elon Musk took the reins of Twitter few of us thought that everything would get out of hand the way it has. This is not the time to review how the tycoon has turned the company of the blue bird but it did rescue one of the first practices that he promised to implement and that he finally made a reality: that of charge for verification of the accounts.
Currently, you can have the blue tick on Twitter in two ways: either inherited from the era before Musk or, failing that, obtained new through the Twitter Blue service. This costs money, so that indirectly, getting a verified account on Twitter at the moment implies a payment that goes from 8 euros per month (for using it via the web; mobile is more expensive) to 84 euros per year.
As you already know, the users of the social network were not amused by these changes on a platform that is adrift and without brakes, however, that does not seem to have been an impediment for other companies to copy the idea of the owner of Tesla.
Instagram and Facebook will make you checkout
Meta, Mark Zuckerberg's company that includes Instagram and Facebook (in addition to WhatsApp), has announced that it will offer a subscription service for verifying user accounts on both social networks.
Goal Verified, which will be whatever it is called, will therefore be necessary for verify an account on Instagram or Facebook, being the only way to achieve the desired blue stick that so many celebrities and influencers. With this they intend to offer a more complete service to this type of accounts that is not only limited to the recognition of their profile; It will also offer additional protection against identity theft on these social networks as well as direct access to the Customer Service to solve any problem.
As an "extra", users who bet on the service will get exclusive stickers and free stars (the digital currency with which certain profiles on these social platforms can be tipped right now). A verified account that you will enjoy in addition to greater visibility, which can be quite a motivation for those accounts that are halfway to establishing themselves as "famous" or powerful profiles and that are looking for more followers.
When will Instagram and Facebook start charging for the verified?
For now, Meta will start the service in Australia and New Zealand, with different types of rate depending on whether it is accessed via the web or via smartphone - just like Twitter, go.
As for the costs, we already know the price in dollars (for the US), where it will cost $11,99 per month for the web and $14,99 on iOS, figures that will very possibly undergo a 1:1 conversion and pass to be the same in euros. Being an influencer has never been so expensive.