Pinterest it seems that it wants to go beyond being the site where users look for inspiration on a wide variety of topics. For this reason, the platform takes a step forward to also become a place to carry out online events and perform specialized courses.
From inspiration to learning
If we compare to Pinterest With other networks such as Facebook, Instagram, Twitter or TikTok it is clear that it does not generate the same traffic nor does it have the same mass of users. Still, this is one of the biggest social networks and one of the places millions of users turn to when it comes to seek inspiration on a wide variety of topics, from those related to the world of fashion to crafts, cooking recipes, etc.
The reason for this is none other than that image-based search engine that we have already talked about and that returns results related to your query in a very visual way. In this way, it can become one of those online sites where it is easy to get lost and end up seeing more and more images on that topic that interests you at that time.
However, the platform wants to go one step further and it seems that everything experienced during the first months of the confinement caused by the COVID-19 pandemic has only accelerated and made them see that there is business in the whole issue related to online events and training.
During these months they have seen how traffic skyrocketed, achieving a record increase in visits and income that easily exceeded the expectations that had initially been raised. Hence, after what has been seen, this new incursion makes a lot of sense because, without being officially presented, we already know something more thanks to the work of Jane Manchun Wong, an engineer who has discovered many characteristics of this and other current social networks.
https://twitter.com/wongmjane/status/1331326401157287938?s=21
Well, what Pinterest seems to be preparing the possibility of organizing online events and courses. These shorts will be created by the creators of the platform themselves and will allow things like following the classes online, adding photos, notes and viewing additional content. That as something basic, logically there will also be options to carry out both individual and group chats, the latter is interesting to optimize time.
In addition, Pinterest also seems to create improved boards so that these courses that are organized within the platform are much clearer for the user who chooses to train with them. A very interesting way of promoting something that many have already been doing within the platform: sell by leveraging their Pinterest profiles
New rival for platforms like Skillshare, Platzi, Domestika and more
What Pinterest proposes is still something quite striking, because from being a place where you can create boards to pin everything that interests you or look for that inspiration that you are needing, now it would be a new rival for online training platforms well-established such as Skillshare, Platzi, Domestika and the odd one.
Will this new adventure go well or not? Well, the truth is that we do not know, because everything will depend on the results obtained by users interested in giving online training. There will be the key, although for that everything needs to be officially confirmed and presented properly.
But if you are a fan of Pinterest and you are also interested in training as a teacher or student, attentive to these movements that are preparing.