Apparently, not everything that touches TikTok, the fashionable social network, turns into gold. Recently, one of the projects he was rumored to be after, a clothing and fashion store, has closed for good. The objective was to compete with another giant in the sector, the Chinese store Shein, but it seems that, finally, it has won the game. The parent company of TikTok has withdrawn from the battle and has closed immediately, and in a very mysterious way, the web. We tell you all the details.
TikTok does not stop growing and, for the moment, it has not reached its limit. Everyone wants to imitate it and the Chinese social network seems incapable of doing anything wrong. Except, perhaps, launching into competition in a space other than viralizing dances and videos that are increasingly embarrassing.
On February 11, 2022, the news broke that the online fast fashion store Dmonstudio closed its virtual doors. Shortly before, there was a rumor that it belonged to the same company that brought us TikTok and, wait a bit, I'm done, very shortly before it had started to operate.
Everything is very strange, because it has only lasted a few days.
Bytedance and the rumors that placed it behind Dmonstudio
Shein is a Chinese giant selling fast fashion online (in the Zara style), which is valued at over $50.000 billion. That's a pretty tasty morsel, and apparently Bytedance, TikTok's parent company, wanted a piece of the pie.
That is why, according to a TikTok insider, although the Dmonstudio.con website had only recently launched (it officially started operations in February 2022, although the domain name has been registered since November 2021), the project had been prepared internally for some time.
Said project, apparently, belonged to the so-called "Level S" within the ByteDance company, and was under the direct supervision of Kang Zeyu, in charge of the company's electronic commerce.
However, something must have happened, because, while sites like Pandaily announced their opening on February 8, only three days later the site appears closed leaving a simple note.
The farewell to the TikTok store and the mystery of its closure
If you visit the web, you can only find a brief note, which does not enter into the reasons why the web page has been closed. The aseptic farewell says this:
We regret to inform you that Dmonstudio has ceased its operations on February 11, 2022..
Thank you for visiting our store and shopping with us.
We will continue to offer post-sale service to users who have purchased on our website.
Then they give an email to contact all those who have questions or concerns about their order and say goodbye carefully.
However, don't worry if you're really curious to see what the store was like now that it's gone. The main page showed an advertisement for Valentine's Day, specifically, the one that we have put above.
The truth is that it is all very strange and, in fact, although it seems clear that TikTok was behind it, the thing was still a kind of rumor. The fact is that it has barely lasted a few days, although the copyright of the page begins in 2013. Given the opacity with which many Chinese companies do business, we fear that we will never know what happened really.