TikTok begins to press the accelerator a bit and announces a new platform with which they hope that both brands and marketers will find an easier way to do business. In it they will offer information about the types of commercial actions that they can carry out and another series of knowledge so that they do not forget the most important thing: telling stories in the best possible way.
TikTok For Business
TikTok For Business It is the name of the new and recently launched platform with which TikTok will allow any brand and marketing professional to bring the possibility of carrying out valuable commercial actions. For this, the first thing that stands out is that now everything is much more organized.
In TikTok For Business it will be possible to see more clearly what type of actions can be carried out now and all those that are incorporated in the future. Thus, the advertiser will be able to optimally choose which is the best option to reach the target audience.
For example, there are now a number of formats that are now much clearer, ranging from pre-ads that last three to five seconds when the app starts up to video ads that can last up to 60 seconds, the challenges hashtags or hastag plus that give the option of directly accessing a purchase link, among others.
All these options, which are not really new, are going to be much more organized and clear for those who want to do business with the platform. Thus being able to take better advantage of the economic investment and all the potential they offer when it comes to creating a brand, culture and connecting with the millions of users who consume content there daily.
And the truth is that it is a great idea, because they also give greater quality to those negotiations that until now were carried out by holding direct conversations with the company. Something that for large firms was not complex, but for small advertisers it was a nuisance and a greater waste of time.
Of course, it is not the only good thing that TikTok For Business will bring, there will also be a series of tutorials with which to improve both the actions and their results. Because TikTok does not want any brand to lose sight of something basic for them: creativity. So it will give tips to optimize the narrative of each action, product guides, resources, creative practices and much more. Something that, by the way, could also be interesting for all those users who are looking to grow.
Creative Marketplace
If TikTok For Business is interesting for brands, agencies and advertising professionals, Creative Marketplace will also be for the users themselves, especially TikTok influencers. This section, which has already been launched and which is gradually expanding to other countries, will allow brands to connect directly with content creators.
Instead of looking around agencies to find the ideal creator to promote your product, this platform will help you find those most popular creators that could make your brand, business or product grow in visibility.
In summary, that TikTok continues to advance and now seeks not only to continue growing in users, but also in income with much clearer and more accessible tools for anyone who is interested.