Microsoft is changing the logo of its service Xbox Game Pass. The company announced this on social networks and along with a message indicating that they were testing a new cool they drop the word Xbox. Are they telling us something new?
Goodbye to the Xbox of Game Pass
Every time there is less for him Xbox Series X launch And as often happens, with the arrival of new hardware or even services, it is logical for companies to make changes to adapt to future strategies. In this case, it seems Microsoft has decided to remove the word Xbox of the logo of its popular and increasingly valuable Xbox Game Pass.
Explaining what Xbox Game Pass is at this point in the movie sounds strange due to its popularity. And it is that, even without owning one of the company's consoles or being a PC player, this service is well known. Still, to roughly You should know that Xbox Game Pass is a service that, in exchange for a monthly fee, gives you access to a wide catalog of games that includes some exclusive Microsoft releases.
Trying out a new look
- Xbox Game Pass (@XboxGamePass) August 1
Well, this magnificent proposal from Microsoft, which allows access to high-quality games, until now we all knew it as Xbox Game Pass (console), Xbox Game Pass (PC) and Xbox Game Pass Ultimate. From now on, the word Xbox disappears from its logo and as you can see in the image that heads this article, the only thing that reads is Game Pass. It is true that the sphere with said X is maintained, but visually it is much easier to read only Game Pass. And to differentiate the version for PC they will simply add a small box with For PC.
Game Pass for any platform?
In any case, the striking thing about any change is always the speculation that arises as a result of what some believe could happen. In this case, by staying only with Game Pass and based on past rumors, there are those who believe that this means the arrival of the service on other platforms beyond PC and Xbox consoles.
The answer if you have asked yourself the same thing is that it will not be like that. As Phil Spencer commented a long time ago, bringing Game Pass to all platforms is a long-term goal, but not something that we will see already. Surely we will have to wait for the consolidation of Project xCloud as a service, at which point it might make sense to launch a single subscription or expand the current Ultimate. But until then, what Microsoft is doing is clarifying a little more at the name level, an important bet for them.
So much so that there are those who think that the true rival of PS5 will really be Game Pass, because it can have clear advantages when it comes to attracting a large audience of players for all the advantages it offers.
In any case, talking about all this is always complex, because only companies know clearly what their plans are in the short, medium and long term. What is evident is that after canceling the annual subscription to Xbox Live Gold and now this change, what Microsoft is doing is paving and clearing the ground for everything that is to come from their side.