The launch of Apex Legends it was quite a phenomenon. EA's Battle Royale landed with incredible force, eclipsing the almighty Fortnite for weeks, something that the big streamers undoubtedly had to see, who tried the game as soon as it launched on the networks. But did they do it on their own initiative? Reuters assures that Ninja came to charge up to 1 million dollars.
A million dollar promotion
You don't have to be too smart to know that the games that were broadcast a few minutes after the game was released were promoted. The streamers themselves explained that EA took them to their offices to test the game in secret, in order to learn the mechanics of this peculiar Battler Royale and that they could tell their followers all the secrets behind the 3 vs 3 battles.
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This action with streamers could be treated as a simple embargoed press event where no details can be released until the official release day, but it seems some like Ninja had more work to do. According to sources close to the company, EA paid Ninja the amount of 1 million dollars in concept of promoting Apex Legends on their social media channels.
Tyler Blevins, the famous streamer known as Ninja, was tasked with livestreaming gameplay of the new game to his 13 million Twitch followers and doing some Twitter commentary, for which he was paid a whopping $1 million.
Ninja wasn't the only one
Obviously Ninja was not the only one to charge for this promotional action. Apparently, other famous streamers, Shroud, also received a handsome amount for broadcasting to his 6 million followers on Twitch (Shroud is a renowned streamer with a large following for his games on Call of Duty y PUBG), however, he has not wanted to make statements in this regard and the amount he received is unknown.
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Rubén Doblas himself, Rubius, He commented in one of his live broadcasts that EA had paid him to carry out his streamings, although at the time of carrying out that direct he assured that he streamed them of his own free will and not because he was still paid by EA, something that was limited to commercial action. which you can see below.
Get paid to play?
By now you shouldn't be surprised. The work that streamers do on their channels is as legal as any other job, and if the audience they handle is so large, it is normal for companies to be interested in making promotion contracts to get their games known.
The news today is probably at the level that these promotions have reached. Charging $1 million to stream a game is something we wouldn't have imagined a few years ago, and considering that so many streamers have been hired, the amount EA shelled out must have been astronomical.
The problem is whether these practices really guarantee the success of a game. The growth of Apex Legends has been incredible, but its community is probably not as strong as that of Fortnite, more reinforced and identified with the game since its inception than with the launch of Season 8 they have run out to find out what's new. It didn't take long for the Apex Legends phenomenon to grow like wildfire, and players seemed to be very excited about the new game. The weeks passed, and Apex Legends continued to reap successes, such as the 2 million simultaneous players or 50 million players in a month of life, although in recent days the game has been losing some interest due to the launch of the Fortnite Season 8.
Season 1 of Apex Legends is about to drop, so we'll see if they get a hit again with the new stage. What's more, we will see if streamers are still interested in playing the game, something that some have held firm, although at the time of writing, some of the most famous streamers (and who were invited by EA to the Apex Legends private event ) are playing or have played in the last hours the following:
- Ninja: Fortnite
- Shroud: Apex Legends
- Dr Disrespect: The Division 2
- DrLupo: The Division 2
- Ruby: GTAV
- lolita: Fortnite
- Vegeta777: Fortnite
The loss of interest in the game is being seen in streams, as viewers have dropped significantly compared to recent weeks, placing Apex Legends in a more than modest sixth position in Twitch streams (at the time of writing this article). ). Have you lost interest in Apex Legends? We'll see what happens with the release of Season 1.
