It seems that Sony has seen a promising future for the remainder of the year, at least as far as its sales are concerned, since the manufacturer seems to have increased the production of its next console in order to cover a demand that could increase greatly.
More PS5 for everyone
Faced with the threat of a possible relapse with the dreaded coronavirus, It seems that there are manufacturers who are studying the situation and estimate that they will sell more in the face of a new possible case of confinement. That is the conclusion that Sony seems to have come to, as two reports of Nikkei y Bloomberg ensure that the manufacturer has decided significantly increase production of the new console. According to the information, Sony has decided to go from the 6 million units that it originally planned to manufacture to no less than 10 million units, so that they can cover the demand that will be generated in the coming months, thus avoiding a stock out like the one Nintendo already suffered with its Switch.
Do you really plan to sell 10 million units?
The figure is surprising to say the least. To give you an idea, when PS4 launched in November 2013, Sony closed the year with 4,5 million units sold, and it did not reach 10 million until June 2014. Taking that into account, if PS5 managed to sell 10 million units in its first months of life it would be something absolutely extraordinary, but of course, the consoles sold are one thing, and the manufactured ones are others. .
This figure may be just a security measure to guarantee stock immediately, and thus avoid a possible stoppage in production due to the Coronavirus, added, in addition, to the possible increase in demand due to the situation. Another detail to take into account is that in addition to manufacturing consoles quickly, the manufacturer will also have to manufacture the same amount of dual sense or more to be able to accompany each console with its corresponding command, so the task will be more complex than you might think.
Of course, since Sony began production last June, it seems that the figures they use will be about 5 million units completed for the month of September, leaving the another 5 million for the months of October to December. This would show that indeed the manufacturer is not thinking of selling 10 million units in 2020 (it would be crazy), but it would have the intention of having a reserve prepared in order to expedite distribution and avoid stock breaks by staying with factories closed by the virus.
The threat of another confinement
In the end, all these calculations will depend on when we enter another uncontrolled pandemic or not, how long it lasts, and how the market suffers from a new economic slowdown that could be very harsh for the world economy.