Stories flood us. Currently it is difficult to find social platforms that do not include them. Hence, in part, it did seem strange that one of the most important networks for visual themes did not include them yet. But no, this is over and Pinterest launches its Story Pins, the latest on the platform and we are going to show you how they work.
What are Pinterest Story Pins
All the Pinterest Story Pins they are a new way of creating content within the platform. A tool with which, in addition to joining the current trend of adding stories to everything, improve both the visibility of many profiles and enhance the conversation between network users.
In this way, if it manages to establish itself as has happened on Instagram, the truth is that many users of the platform can find in them an interesting way to share other content that still does not have a place on their current boards or that could serve to reach more users to them. Although the best of all will obviously be the possibility of maintaining closer contact with its most faithful community.
However, for now it is important that you know that this is a recently released option. That means it is not yet available to each and every user of the platform. Therefore, if you are interested, you have to wait for it to be launched globally and for everyone or request early access through this link.
So are the new Pinterest stories
At the interface level, Pinterest stories display differently on mobile and desktop. In the former, the appearance is very similar to Instagram stories, while if you access it from a desktop browser you will see it as a carousel of images.
For the rest, just by looking at the images it is easy to understand that they will allow you to display both static images and videos. Which can be customized using the different tools that it incorporates to add texts, backgrounds, resize the content, etc.
And then, as a user who consumes them, you will be able to interact with them by leaving a comment, reacting with an icon, sharing them or saving them on a board that you have created.
How to create new stories on Pinterest
Now that you know what and how Pinterest stories are, let's see how to publish them if you have access to the new tool, which is only available for business accounts (Business). If you want to change from a personal account to a business account, it is as easy as entering the settings and doing it without any additional charge. The only thing is that you can access tools and options that interest you or not.
Once you have the option to publish stories on Pinterest, the process would practically be the same as what we have already seen on other platforms. Still, these are the Steps to follow to take advantage of Pinterest Story Pins:
- Sign in with your business profile on Pinterest
- Once inside, click on the option to Create a new Story Pin
- Select the images you want to share (up to a maximum of 20) or a video. If you are on the computer, upload the content or drag it on the window that opens
- Give it the style you want with the tools available on the right side. With them you can change the background, resize and adjust the position of the content and add texts that you can also edit in size, color, alignment, typography, etc.
- If you want to add more images or video, click on the + icon that you will also see on the screen
- Once you have everything as you want, click next
- Add additional information such as the title of the Pin, if you want to add it to a board and the tags to make it even easier to find or recommend it by the Pinterest algorithms
- Done, you just have to hit publish
A useful tool or just the opposite, something that will quickly fall into oblivion? Well, we guess you're not going to have a big