Ukuma ngaphandle kwiintanethi zentlalo kunye nokufikelela kubaphulaphuli obafunayo kuya kuba nzima ngakumbi. I-Instagram, inethiwekhi yoluntu apho iifoto ezingaphezulu kwe-65.000 zipapashwa ngomzuzu, akunakwenzeka ukufikelela kubasebenzisi abaninzi ukuba awuwazi amaqhinga ayimfuneko. namhlanje siyakubonisa zonke iinkcukacha ekufuneka uzazi malunga yintoni abadali abaninzi abayisebenzisayo kakhulu, ii-hashtag.
Yintoni i-hashtag kwaye isebenza njani?
Ii-hashtag, okanye iileyibhile, ngamagama okanye ibinzana elenziwe ngoonobumba, amanani okanye i-emojis, ebhalwe ngaphandle kokushiya isithuba phakathi kwabo kwaye ilandelwa sisimboli "#". Ezi thegi zikuvumela ukuba uhlele umxholo kwi-Instagram ngokusekelwe kwisihloko apho i-hashtag ibhekiswe kuyo.
Umzekelo, ukuba sisebenzisa ithegi #Ukufota, umxholo onxulumene nalo mxholo uya kuvela. Kwaye, okukhona kufanelekile kuluntu, kokukhona kuya kuba kolu luhlu.
Eyona nto ingcono kakhulu kukuba, iminyaka embalwa ngoku, le nethiwekhi yoluntu isivumele ukuba singalandeli abantu kuphela, kodwa nokuba sihlale sisazi ngopapasho olutsha olwenziwe ngezi thegi. Ke ngoko, luphawu olusisiseko ekufuneka ulongeze kwindalo yakho.
Kutheni kufuneka usebenzise i-hashtag kwi-Instagram?
Ukuba ufunda eli nqaku, lo inokuba ngowona mbuzo uphambili onawo malunga nee-hashtag. Kukho izizathu ezininzi zokuba sidwelisa ngoku, kodwa umbono ophambili kukuba, ngokusebenzisa ngokuchanekileyo ezi zinto, ubukho bakho kule nethiwekhi yoluntu buya kuphucuka. Ezi zezona zizathu zokuba kutheni kufuneka usebenzise i-hashtag kwi-Instagram:
- Yandisa unxibelelwano ngeposi yakho: Ngokukwazi ukulandelela umsebenzi wezi thegi kwaye uzisebenzise njengezinto zokuhlela umxholo, izigidi zabantu ziphela zisebenzisa i-hashtag yonke imihla. Ukuba unayo iakhawunti yakho esebenzayo njengomdali okanye njengeakhawunti yeshishini, uya kukwazi ukubona umsebenzi ovela kusetyenziso lwezi zinto kwizibalo zakho. Ukuba usebenzisa ezi zinto ngokufanelekileyo, abaninzi, abantu abaninzi baya kufumana umxholo wakho ngokusetyenziswa kwabo.
- Fumana abaphulaphuli bakho: Njengokusebenzisa i-hashtag kwi-Instagram ikuvumela ukuba uzenze waziwe kubaphulaphuli abaninzi, uya kuba nakho ukufumana abaphulaphuli abahambelana kakhulu nendalo yakho kunye nomyalezo ozama ukuwudlulisela kunye nabo. Kwakhona, lo mba uwela kusetyenziso oluchanekileyo lweelebhile.
- Yenza uphawu: kholwa okanye hayi, indlela entle yokuphuhlisa ibhrendi yakho, upapashe imveliso okanye udlulise umyalezo wakho ngeehashtag. Iimveliso ezinje ngoMcDonald's zenza iilebhile ezizezakho xa ziphuhlisa ihamburger entsha ukuze xa uluntu luyizama, bongeze loo hashtag kwifoto abayilayishayo kwiinethiwekhi. Ngale ndlela bafumana intsebenziswano kwaye benze imveliso yabo yaziwe ngokulula.
Iindlela ezi-7 zokwandisa i-hashtag yakho kwi-Instagram
Nangona ukusetyenziswa kwezi lebhile kunokuphucula i Nxaxheba kupapasho lwakho, ukuba awuzibeki kakuhle ii-hashtag zakho isikhundla aziyi kwenza nto ilungileyo. Nanga amanye amacebiso angcono onokuthi uwalandele ukwandisa ukusetyenziswa kwezi zinto:
- Musa ukusebenzisa ii-hashtag eziqhelekileyo: Esi sesinye seziphene eziphambili uninzi lwabadali abafuna ukuzenza baziwe kwi-Instagram. Ukuba usebenzisa ii-hashtag ezinje nge #Happiness, #PicOfTheDay okanye #InstaGood apho kukho izigidi zabasebenzisi "ukukhuphisana" kwizikhundla eziphezulu, kunzima kakhulu ukuba ufike phezulu kuluhlu.
- Cinga ngee-hashtag ezifanayo: Indlela egqibeleleyo yokuphepha ingxaki yangaphambili kukusebenzisa iithegi ezinxulumene naloo hashtag enentsholongwane, kodwa engenalo ukhuphiswano oluphezulu. Ngale ndlela kuya kuba lula kuwe ukuba ufikelele kwindawo ephezulu ngaphakathi kwelo lebhile. Kwakhona, ukuba sele uchonge i-hashtag edla ngokukusebenzela, hlalutya ezinye ezifanayo ezitsala abasebenzisi abaninzi.
- Jonga ii-hashtag ezisetyenziswe lukhuphiswano lwakho: Enye yeendlela ezisetyenziswa kakhulu zorhwebo kukuhlalutya ukhuphiswano kwaye, ngokuqinisekileyo, iyasebenza nakwi-Instagram. Ngaphezu kwako konke, jonga iilebhile ezisetyenziswa ngabantu abanempembelelo kumxholo wakho isikhundla.
- Sebenzisa elona nani lifanelekileyo lee-hashtag ze-Instagram: Lo ngumgaqo ongabhalwanga, kodwa emva kokuhlalutya idatha evela kwiimpapasho ezininzi, safikelela kwisigqibo sokuba inani elichanekileyo liphakathi kwe-9-15 tags.
- Sebenzisa i-injini yokukhangela ye-Instagram: Ukuba nangaliphi na ixesha unokuthandabuza malunga nokuba yeyiphi i-hashtag oyisebenzisayo, faka igama eliphambili kwi-injini yokukhangela ye-Instagram ehambelana nokupapashwa kwakho. Ngalo mbuzo ungafumana izimvo ezininzi zeelebhile ezinokwenzeka.
- Veza ii-hashtag ezenza intsebenziswano: oku, njengoko besitshilo ngaphambili, uguquko olulandelwa ziinkampani ezininzi. Ukuba iakhawunti yakho isekwe, umzekelo, ekusasazeni ulwazi lokurisayikilishwa kwakhona ukuze kugcinwe indawo engqongileyo, unokwenza enye yezi thegi ukuba ihambe nezithuba zakho ezibonisa indlela orisayikilisha ngayo okanye iingcebiso kunye namaqhinga okuyenza ngokuchanekileyo. Emva koko kufuneka ukhuthaze lowo uyifundayo ukuba enze okufanayo kwaye wongeze i-hashtag yabo isikhundla.
- Yongeza ii-hashtag ngaphambi kokuthumela: Le nkcukacha ingundoqo kwaye abaninzi abadali abayazi ngayo. Nangona ukongeza okanye ukususa ithegi emva kokuthumela ifoto okanye ividiyo kwi-akhawunti yakho, i-Instagram ayiyi kuphatha okanye ibeke eso sithuba ngendlela efanayo (ngokwemigaqo yokubeka ngaphakathi kwe-hashtag) ngokungathi wenze ngaphambi kokuba uyithumele.
Ezi zezinye ze iingcebiso ezilungileyo ungalandela ntoni ukwandisa ukusetyenziswa kweehashtag. Khumbula ukuba asiyiyo yonke into echanekileyo yokusetyenziswa kwezi zinto kwaye, ewe, upapasho lwakho kufuneka lube semxholweni ukuze uluntu lube nomdla kuzo. Ukuba unemibuzo malunga nesi sihloko, unganqikazi ukusishiya uluvo kwaye siya kukusombulula ngokukhawuleza.