Ukuba i-Twitter yenye yezona intanethi zidumileyo zoluntu kwihlabathi yinto ebonakala icacile namhlanje. Kodwa ngaba wakha wazibuza ukuba kwenzeka njani ukuba abe kwesi sikhundla? Namhlanje sithetha nawe malunga elidlulileyo, langoku kwaye yintoni mhlawumbi ikamva Twitter.
Imvelaphi ye-Twitter
Eyokuqala, yintoni uTwitter? Kuyamangaza ukuba okwangoku awuyazi kodwa, ukuba ubhidekile, yinethiwekhi yoluntu eye yaduma ngenxa yayo. ngokukhawuleza kunye neyakhe 140 ukulinganiselwa kweempawu. Ewe, isicelo esiye saduma ngokunciphisa oko abasebenzisi baso banokuthi bakuthethe kwizivakalisi ezimbalwa. Kwaye bekungekho kude kube kutshanje ukuba, ngesicelo sabantu abasebenzisa eli qonga, banda ukuya kwi Iimpawu ezili-280. Kodwa hey, masingangeni phambi kwethu kwaye siqale ekuqaleni.
Njengezinye izicelo ezininzi, amaqonga okanye iinkonzo, i-Twitter ayizalwanga ukuba iyiyo namhlanje. Ukuqala kwayo kubuyela emva Matshi 2006, nangona ingazange ikhutshwe de kwangoJulayi kwaloo nyaka. Abadali bayo babe UEvan Williams kunye noBiz Stone, ngentsebenziswano ne UJack Dorsey kunye noNowa Glass, owaphuhlisa njengeqonga le-microblogging yangaphakathi kubasebenzi benkampani ebizwa ngokuba yi Odeo.
Njengaso nasiphi na isiqalo, akukho nto yayilula. Ingxaki yokuqala abadibana nayo yayi ukhetho lwegama kweli qonga. Olunye ukhetho lwakhe lokuqala yayikukumfowunela isimo, ke bacinga ukuba mhlawumbi igama lika Twtrr ekubeni yayingathi sisandi sokuntyiloza kwentaka, kubonakala ngathi iintaka zesiNgesi zintyiloza ngendlela eyahlukileyo kuneyeSpanish. Kodwa le yokugqibela ayizange ivakale kakuhle kubo ngenxa yokungabikho kwezikhamiso. Ngoko ekugqibeleni bagqiba kwelokuba bamtsalele umnxeba Twitter leyo, ngokutsho kwabadali bayo, ithetha "Ukudubula okufutshane kolwazi olungenamsebenzi, ukuntyiloza kweentaka."
Ukuba le nethiwekhi yoluntu yasekwa njenge inkampani ezimeleyo yafika ngo-2007, xa ehlukana ne-Obvious Corporation, inkampani eyadalwa ngu-Evan Williams, uJack Dorsey kunye noBiz Stone kwi-2006 kunye nalapho bafumana izabelo ze-Odeo. Yonke into yenzeke ngokukhawuleza ukusukela oko i-Twitter yaqala ukufumana ukuthandwa kakhulu emva kokuphumelela ibhaso. Emazantsi yiMbasa yeWebhu eseMazantsi-ntshona.
En 2008 UJack Dorsey wathatha njenge Umongameli wenkampani. Inkampani, ngelo xesha, yayinabasebenzi abali-18. Kodwa, ngo-2009 i-Twitter yaqala ukuhamba ngokungaqhelekanga, iphinda-phinda eli nani izihlandlo ezininzi. De 2009 Le nkampani ibixhaswa ngemali kuphela ngotyalo-mali lwemali eyinkunzi. Kodwa, ngokufika konyaka omtsha, ngo 2010 yenza isigqibo sokuphumeza a Inkonzo yentengiso yeeTweets ezinyusiweyo ukuba kancinci kancinci bekuya kuphelela ekubeni yinxalenye yoko siyazi ngoku Izikhangiso ze-Twitter.
I-Twitter ibifuna ukuzihlaziya 2015 kwaye, nangona sele ineenguqulelo kwiilwimi ezininzi kwihlabathi liphela, yagqiba ekubeni ingene kwihlabathi leziganeko eziphilayo kunye nokusetyenziswa kwayo Periscope. Kunyaka emva kokukhululwa kwayo, le app sele inosasazo olungaphezulu kwezigidi ezingama-215.
En 2017, into esibamba sonke ngokusondeleyo, inkampani yayifuna ukubetha itafile kwaye iphule nemithetho yayo. Emva kwezicelo zabasebenzisi abaninzi, bathi ndlela-ntle kubalinganiswa be-140 ukuba ngamaxesha amaninzi babemfutshane, ukwamkela Iimpawu ezili-280.
Kwaye kude kube namhlanje, kunye nomsebenzi omningi kunye nokwenza izigqibo abakholelwa ukuba zifaneleke kakhulu, i-Twitter iye yaba yenye yeenkonzo ezaziwa kakhulu kwindawo yentlalo yoluntu.
Iinyaniso ezinomdla malunga nemvelaphi yentaka encinci eluhlaza okwesibhakabhaka
Kakade ke, asiyiyo yonke into yayiza kuba ziintshukumo ezinzulu kunye neendlela. Njengayo nayiphi na inkampani exabisa ityuwa, i-Twitter inezinye iinyani ezinomdla kuyo yonke imbali yayo sifuna ukuba uyazi.
Ukongeza kwintsingiselo ekhethekileyo abathi abadali bayo bayinike igama layo, nemvelaphi yayo, kukho iinyani ezinomdla kweli bali:
- Ababini babaseki bale nkampani bafumanise ukuba kuyabiza kakhulu “ukwehla enqwelweni” kwangoko. Ngelixa uNowa Glass wagxothwa ekuqaleni kwe-Twitter, uHenshaw Path wathengisa inxalenye yakhe yenethiwekhi yoluntu nge-7.000 yeedola zokuthenga, ingqalelo, iVolkswagen ngenjongo yokuhamba kwilizwe lonke. Ngoko ngaba yeyona moto ibiza kakhulu kwimbali?
- I-Tweet yokuqala kule nethiwekhi yoluntu yapapashwa nguJack Dorsey ngoJulayi 15, 2006 ngo-12:50 pm. Esi sithuba sithe "ukuseta nje i-twtrr yam".
Ingoku ye-Twitter: amanyathelo okuqala okumele uwalandele
Ngoku ekubeni uyayazi imbali yale nethiwekhi yoluntu, lixesha lokuba uthethe malunga nokukhoyo kwayo, ukuba isetyenziswa njani kwaye ngawaphi amanyathelo okuqala okufuneka uwathathe ukuze uyifake.
Bhalisa Kulula kakhulu, kuba kuya kufuneka ungene kuphela kwiwebhusayithi okanye kwi-app yayo ekhoyo nakweliphi na iqonga, kwaye ucofe iqhosha elithi "rejista." Xa sele ulapha, faka igama lakho, nokuba ligama lakho lokwenyani okanye le olenzayo, kunye nolwazi oluya kucelwa yile nkonzo kuwe. Nje ukuba ugqibe le nkqubo, uya kuba neakhawunti ye-Twitter enomsebenzisi ogama lakhe liqala ngesimboli.
Lithetha ukuthini kwaye lisenzela ntoni? "@"? Ewe, uya kusebenzisa olu simboli kule nethiwekhi yoluntu ngalo lonke ixesha ufuna ukubhekisa kuye kwaye ubize umntu. Ukuba ufuna loo mntu afumane isaziso ngomyalezo wakho, kufuneka usibeke kweyakho Ukufuna (leyo yindlela ezaziwa ngayo iimpapasho kule app) eso siqalelo sikhatshwa ligama lomsebenzisi laloo akhawunti.
Kodwa zenziwa njani ezi mpapasho? Kwiphepha lakho lasekhaya, leliphi eliya kuyibona rhoqo xa ufikelela kwi-Twitter, uya kubona isikwere ngebinzana elithi "Kwenzeka ntoni?" ukusuka kuguqulelo lwedesktop kwaye, ukuba ungena kwi-app ephathwayo, uya kuba nesangqa esincinci esiluhlaza ezantsi. Ezi ndawo kulapho kufuneka uzibeke khona ukuze ubhale iTweet yakho yokuqala. Kakade ke, khumbula ukuba unayo 280 isithintelo soonobumba ekubhaleni. Ukuba utsiba i-Twitter, iya kukubonisa kwisangqa esibomvu ngenani lezi kufuneka ulicime ukuthumela umyalezo. Kwezi Tweets unokuncamathisela iifoto okanye iividiyo, wongeze imifanekiso eshukumayo kwifomathi yeGIF, wenze uphando okanye wongeze indawo yakho ukuba uyafuna. Kwaye, njengokuthanda ukwazi, ukuba unefowuni ene-iOS ungathumela kwakhona amanqaku esandi esidlangalaleni. Le yinto esinethemba lokuba kungekudala iza kufikelela kuwo onke amaqonga.
Enye into esisiseko ekufuneka uyazi kule app, nangona ibalulekile nakwezinye iinethiwekhi zentlalo, kusetyenziso lwe I-hash okanye i-hashtag "#". Olu phawu lusebenza njengeleyibhile yokukwazi ukuhlela ushicilelo lwakho okanye olwabanye abantu abafuna ukusebenzisa olufana nolwakho. Esi siqalelo sisetyenziswa kakhulu xa kuxoxwa izihloko ezishushu okanye zentsholongwane okwangoku, ekubeni ngale ndlela kulula ukwazi oko kuthethwa ngabanye abantu ongabalandeliyo. Ungayifumana yonke le miyalezo ukuba ukhangela i-hashtag kwicandelo lokukhangela le-Twitter (phezulu ekunene kwinguqulelo yedesktop okanye, kwimeko yeselula, kwi icon yeglasi yokukhulisa kwibar esezantsi). Kweli candelo lokukhangela uya kufumana kwakhona i icandelo leendlela leyo, njengoko unokucinga, iluncedo ukwazi iindaba eziphambili ekuthethwa ngazo kakhulu kule nethiwekhi yoluntu.
Okokugqibela, ukongeza kwamva nje kube kukufika kwe iimbali (ewe, njengazo kwi-Instagram) kunye namaqela encoko yomsindo nge-app yeselula. Ukufikelela kule misebenzi mibini kufuneka ucofe amaqamza aphezulu osetyenziso kwifowuni yakho. Apha unokuzidala zombini kwaye ubone ezo zenziwe ngabanye abasebenzisi okanye, kwimeko yamaqela, iincoko ezenziwa ngabanye abantu ngelo xesha.
Ukuhamba kukaDorsey: ikamva elingaqinisekanga lenethiwekhi yoluntu
Iminyaka embalwa yokugqibela ye-Twitter ibe yintlekele yokwenyani. UJack Dorsey khange ibekho ndawo ikufutshane, isasazeke nezinye iiprojekthi zakhe kunye nokurhwaphiliza, ijika i-Twitter ibe yindawo yokuvavanya ii-NFTs kunye ne-cryptocurrencies. Nge-29 kaNovemba ka-2021, uDorsey wehla njenge-CEO ye-Twitter. Ixesha elitsha lalivula ibluebird social network.
Sekunjalo, i-Twitter yayinotshintsho oluninzi ngaphambi kokuhamba kukaJack. Enye yezona zinto zazinika umdla I-Twitter eluhlaza okwesibhakabhaka, ekudala kucingelwa ukuba ibizwe ngokuba 'yi-Twitter Premium'. IBlue lurhumo lwenyanga oluneempawu ezongezelelweyo kunye nokwenza ngokwezifiso. Nangona kunjalo, i-Twitter Blue inokukhutshwa okucothayo, ngoku ifikelela kumazwe athetha isiNgesi kuphela. Sekunjalo, abanye abasebenzisi baye bagxeka kabukhali obu bulungu ngokungonelanga. Nokuba bahlawula malini na, amalungu e-Twitter Blue asenazo iintengiso, ke uninzi lwabasebenzisi abayiboni le nkonzo njengento enomtsalane.
Ngakolunye uhlangothi, eli nqanaba liye laphawulwa kakhulu ngeziphumo zemali. Ngaphandle kokuba neentengiso esizibona kwiqonga kunye neeNtengiso ze-Twitter, phakathi kwezinye iindlela zokwenza imali, kubonakala ngathi akwanelanga kula maxesha. Iziphumo zentengiso kwikota yesibini ye-2020 ingxelo eyenziwe yinkampani 562 iidola ezigidi ngeli xesha, 23% ngaphantsi xa kuthelekiswa nexesha elifanayo 2019. 2021 kwakhona unyaka omnyama Twitter. Bavala nge-221 yezigidi zeerandi kwiilahleko - ezisikhuthaza ukuba sicinge ukuba uDorsey ushiye ekhuthazwa ngabatyalo-mali. Ikamva likaTwitter lisahleli lingaqinisekanga. Kubonakala kungakholeleki ukuba kwiminyaka eyadlulayo bavala inkonzo efana nePeriscope kwaye kwiminyaka kamva, inethiwekhi yentlalo esefashonini TikTok, iyafana kanye. Ngaba i-Twitter yayinayo irhanisi eyabeka amaqanda egolide kwaye yawachitha?
I-Twitter kunye nokufika kuka-Elon Musk
U-2022 ikwangunyaka oxakeke kakhulu kuTwitter. Ekuqaleni kuka-Epreli, u-Elon Musk wachaza ukuba ufumene i-9% yezabelo ze-Twitter, eziza kumnika isihlalo kwibhodi yabalawuli benkampani. Izabelo zale nkampani zenyuka ngoko nangoko. Kwiiveki nje ezimbalwa emva koko, isinhanha saseMzantsi Afrika safuna okungakumbi saze saqalisa inkqubo echasayo yokuhlutha. I-Musk ixabisa i-Twitter kwi-43.000 yeebhiliyoni zeedola. Nangona kunjalo, abaphathi be-Twitter bagqibe kwelokuba bajongane nomnini kaTesla ngokuvula indlela 'yepilisi yetyhefu', equka ukukhupha izabelo ezitsha kunye nokuzibeka ezandleni zabatyali-mali bangaphambili ukuthintela usozigidi ekulawuleni inkampani. Le opera yesepha ayikapheli, kodwa u-Elon akabonakali enikezela kwaye ubonakala egxile ngokupheleleyo ekubeni ngumnini wenethiwekhi yoluntu. Okwangoku, i-tycoon sele ithembise ukuba iya kunika ithuba lokuhlela ii-tweets, into abantu abaye bayicela amashumi eminyaka.