Sisanda kuxoxa apha ukuba njani Netflix ivula ngakumbi nangakumbi, ityhila idatha (ingakumbi abaphulaphuli) ababekade bebucala ngokupheleleyo kwixesha elidlulileyo. Ngaba uyafuna umzekelo omtsha wayo? Ewe, qaphela. Inkampani ngoku ibonakalisile isihlula njani xa sibukele uthotho okanye imuvi. Fumana ukuba ngaba "ungumqalisi", "umbonisi" okanye "umgqibezeli".
Ukuhlelwa kweNetflix ukulinganisa umxholo wayo
Nokuba abasebenzisi ababini beNetflix, abasuka kumakhaya abo, badlala uthotho olufanayo eqongeni, akufani ukuba omnye abukele isahluko esipheleleyo kunokuba omnye abukele imizuzu emihlanu yokuqala kwaye atshintshele kwenye into.
Esi sizathu sicacileyo, ngaphandle kwamathandabuzo, yimeko ebalulekileyo yenkonzo yomxholo, kuba imisela umdla oveliswa zizihloko zakho, zeziphi ezixabisa ngakumbi kwaye zeziphi izindululo ezingagqitywanga setha phakathi koluntu. Injalo imeko yokuba, eneneni, iNetflix inenkqubo yayo yokuhlela yangaphakathi, apho ihlela abasebenzisi kwaye ngokusekwe koku, inokuthi kamva ifunde impumelelo yekhathalogu yayo ngcono kwaye inxibelelane nabalawuli, abavelisi kwaye kunjalo, abatyali-mali.
Oku kutyhilwe yifemu kuxwebhu olunikezelwe kwikomiti yePalamente yaseBritane, efunda imeko yangoku yeTV yoluntu kweli lizwe kunye neenkonzo ezahlukeneyo ezifunwayo ezinikezelwa kwintengiso yayo.
Kule leta kutyhilwe ukuba iNetflix isebenzisa iimpawu ezintathu okanye izichazi ohlela ngazo abasebenzisi abajonga umxholo wakho: "abaqalayo" (abaqalayo ngesiNgesi), «ababukeli» (ababukeli) kunye "nabagqibezeli" (abagqibezeli).
Los abaqalisi Ngabo babukela imuvi okanye isiqendu sothotho imizuzu embalwa kwaye bayisuse. I ababukeli, ngenxa yabo, bona i-70%, ngelixa njenge abagqibezeli Abasebenzisi ababukele i-90% ye-movie okanye ixesha lochungechunge bahlelwa.
Into enomdla ngayo yonke le nto, ngaphaya kokwahlulahlula ngokwawo, kukuba kuxhomekeke "kuba ungubani" ufumana ulwazi olunye okanye olunye: abavelisi kunye nabalawuli abasebenzisana neNetflix. fumana ulwazi malunga nabaqalisi kunye nabagqibezeli (ezi zimbini zigqithise) kwaye ithathela ingqalelo idatha eqokelelwe ngexesha leentsuku ezi-7 zokuqala ze-premiere kwaye emva kweentsuku ezingama-28 zokuqaliswa.
I-Netflix ichaza ukuba ngezi mitha zimbini ikholelwa ukunika olona lwazi lulungileyo lwabadali ke banokuqonda okubanzi malunga nendlela abasebenzisi abazibandakanya ngayo nesindululo sakho ukusuka ekuqaleni ukuya ekugqibeleni.
La ulwazi lomkhi-mkhanyo (I-70% ye-movie okanye uchungechunge, khumbula), kwelinye icala, yiyo eyabelwana ngayo kwiileta zekota zomvuzo. abaninizabelo kwakunye noluntu ngokubanzi ngamaxesha athile. Ngamanye amazwi, xa besithetha nawe ngenye imini malunga nedatha yabaphulaphuli abalungileyo kwixesha lesithathu le Izinto angamazi kunye nesavenge sokugqibela se Casa de Papel, izigidi zabantu ezibalwe kula manani "abalindi" okanye "ababukeli" -inguqulelo yeSpanishi iyoyikeka, siyazi.
Yonke le datha yinto eyenziwa yiNetflix ukulinganisa abaphulaphuli bayo kwaye ifumane ukwamkelwa kwemveliso. Ngokusekwe kuloo nto, ke ukuqiqa kulula: ukuba uthotho lubandakanya utyalo-mali oluphezulu kwaye ke aluvelisi ababukeli abaneleyo okanye abagqibezeli, ayihlaziywa kwixesha elilandelayo; Ukuba into efanayo iyenzeka nge-movie, iya kuba ngumxholo wokuthatha ingqalelo encinci kungekudala. Umthetho wokubonelela kunye nemfuno.