Yenye yeendaba zangoku kwihlabathi labadlali: umsinga Ninja kuye kwaba umfanekiso we-redbull ukuqaliswa okukhethekileyo kwesiselo (kuyenzeka, ngendlela, ukuya kakhulu umdlali webhola Neymar). Isibhengezo esinjalo ayenzi nto ngaphandle kokubonisa amandla amakhulu ecandelo lokusasaza umdlalo wevidiyo, nangona kunjalo, kukho i-undercurrent kulo lonke ibali eyenza ukuba isigqibo sibe ngumbono ombi kakhulu. Sichaza ukuba kutheni.
ngubani ninja
I-Ninja ligama elingephi emva kokuba uRichard Tyler Blevins afihle, inkwenkwana eneminyaka engama-27 ubudala yaseMelika eyazalelwa e-Illinois ethe yaba ngusaziwayo kwihlabathi liphela. Umsebenzi wakhe? Ukuba ngomnye wabasasazi (eli ligama elinikwe abantu abasasaza ividiyo kwaye baphile ngelixa bedlala) kunye nabalandeli abaninzi emhlabeni (ngaphezulu kwe-10 yezigidi) kunye nomndilili wokusasazwa malunga nababukeli be-70.000. Kuthiwe kungekudala.
UNinja waqala ukudlala indlela yobungcali kwi2009. Ngelo xesha, umnqweno wakhe wawukho Halo 3, enkosi apho ebeyinxalenye yamaqela aliqela azinikele koku. Ngo-2011 wenza umtsi kwihlabathi losasazo kwiJustin.tv kwaye kamva waphela ukudideka, ukugqwesa kweqonga kulo msebenzi. Udlule kwezinye izihloko ezininzi de wawela kwiFortnite. Ukukhula kokuthandwa komdlalo kwanceda abaphulaphuli bawo ukuba benze okufanayo, kangangokuba kwiinyanga nje ezintandathu abalandeli bayo banda nge-250%.
NgoMatshi wonyaka ophelileyo, wabeka irekhodi yeTwitch yomdlalo womntu ngamnye ngelixa edlala Fortnite Battle Royale kunye nemvumi efanayo uDrake. Emva kwenyanga kuphela waphinda wayiphula loo rekhodi, waza waphinda wayiphula nenye entsha kusasazwa kwakhona, ungaqokeleli nto ingaphezulu kwaye akukho nto ingaphantsi 667.000 ababukeli bahlala.
Ekugqibeleni ngoJuni 2018 waba yinxalenye yeqela I-Red Bull e-ezemidlalo, leyo ngendlela ehlaziyiweyo ngokupheleleyo isitudiyo sakhe somdlalo -unevidiyo kule migca. Iakhawunti yakhe yeYouTube iyasebenza, inabalandeli abangaphantsi kwe-22 yezigidi.
Umfanekiso omtsha weetoti zeRed Bull
Kwiintsuku ezimbalwa ezidlulileyo kwabhengezwa ukuba uNinja uya kuba Inkangeleko entsha yeRed Bull. Ubuso bomsinga buza kuvela kwi-a uhlelo olulodwa nolulinganiselweyo yeetoti zesiselo samandla, ezithengiswa kwiipakethi ze-4 kunye neeyunithi ze-12 e-US. Ukongeza koku kusungulwa, uphawu lunika ithuba lokuphumelela izipho kunye nentlanganiso kunye noNinja ukudibana naye kwaye udlale naye, ngokhuphiswano.
Ugqibela ukubonakala ubuso bukasaziwayo kwiitoti zeRed Bull kwakungoFebruwari wonyaka ophelileyo, ngokubonakala komdlali webhola ekhatywayo waseBrazil. Neymar, okwangoku kwiqela laseParis Saint Germain.
Nangona i-repercussion ye-streamer ngolu khetho ibonakala ngaphezu kokubonakala, into yokuba i-Ninja ibonakala kwiitoti ze-Red Bull ayibonakali njengeyona mbono ilungileyo kuthi ngenxa yesizathu esicacileyo: ungumzekelo, umlinganiselo kweli hlabathi, okhuthaza oyena mncinane ukuba asele isiselo esingacetyiswayo njengoko abaninzi becinga.
Sele kusetyenziswe iziselo zamandla ikhuthazwa kakhulu kwiintshatsheli kunye neeseshoni zokusasazwa komdlalo wevidiyo, apho amaxesha amaninzi iibrendi zolu hlobo lwezinto ezityiwayo zixhasa ezi ziganeko kwaye zinike iitoti zazo. UNinja ngokwakhe uhlala eboniswa esela iRed Bull kusasazo lwakhe - ngokucacileyo, uyahlawulwa ngalo. Abaphulaphuli abalandelayo bafanelekile ukukhuthaza ukusela: abaselula abaphupha ngokufana naye nabafuna ukuhlala bephaphile kangangoko banako ukuze badlale kakuhle, ubambe ubuninzi kunye nogxininiso olukhulu. Isiselo silinganayo Umbono olungileyo kwaye ijongwa phakathi kwabakwishumi elivisayo, ngakumbi ukuba izithixo zabo nazo ziyisela rhoqo.
Singamangaliswa ngenye indlela @ninja nge Ninja Red Bull Can? * idrone engenayo* Ifumaneka e-US ukuqala nge-1 ka-Epreli. pic.twitter.com/JjerUW6aNs
-Red Bull (@redbull) 27 Matshi we2019
Idatha yamva nje esemthethweni evela kwi-European Food Safety Authority (EFSA), bajonge Loo nto I-68% yabantu abatsha abaphakathi kwe-10 kunye ne-18 leminyaka ubudala kwi-EU idla iziselo zamandla. Kwezi, i-12% inosetyenziso "oluphezulu olungapheliyo" (basebenzisa iintsuku ezi-4 okanye ezi-5 ngeveki, malunga neelitha ezi-4,5 ngenyanga) ngelixa i-11% isebenzisa "i-high acute" yokusetyenziswa (ukusela ubuncinane ilitha enye kwindawo enye). Kukho inyani emangalisa ngakumbi (kunye nexhalabileyo): I-18% yabantwana abaphakathi kweminyaka emi-3 kunye ne-10 ubudala nabo bayazisebenzisa, kuba i-16% ithathwa njengohlobo lwabathengi "oluphezulu", phantse iilitha ezi-4 ngenyanga. Uphambene.
Kwaye kukuba ezi ziselo azinabungozi kangako. ziqulathe a phezulu kwi ushukela, ikhafeine kunye ne-taurine, phakathi kwamanye amacandelo, amanqanaba aphezulu emzimbeni anyusa izinga lentliziyo kunye noxinzelelo lwegazi kwaye angabangela ukuxhalaba; Ngamanye amaxesha beza kwiidosi ezinkulu ngokwenene (njengeetoti ze-brand pint) kwaye banamandla okubopha okuphezulu. umlutha. Ukhuseleko lweziselo zamandla luye lwabuzwa ngamaxesha amaninzi kwaye kukho Iingxelo nokuba zinxulumanise ukusetyenziswa kwazo kunye neziganeko ezinzulu ze-cardiovascular (CV), kuquka i-arrhythmias kunye nokufa ngokukhawuleza kwentliziyo kubantu abasengozini enkulu.
Kumazwe afana ne-UK iyafundwa el ban ukuthengiswa yeziselo zamandla kubantwana. Umbono kukuba abanakukwazi ukufikelela kwiziselo ezingaphezu kwe-150 mg yecaffeine ilitha nganye: ilitha yeRed Bull iqulethe 320 mg. Inkxalabo malunga noku kusetyenziswa ngokugqithisileyo kwaye malunga nolwazi oluncinci kakhulu lungaphezulu kokucaca.
Ukuxhaphaza i-Ninja njengomfanekiso we-Red Bull akukho nto ingaphezulu kwesixhobo esinye se-brand, esihlala sisebenzisa olu hlobo lwereferensi ukukhuthaza ukusetyenziswa kunye nokuzithengisa. Kwimeko ye-streamer, unezigidi zabalandeli, abaninzi babo abancinci, bebeka umngcipheko owongezelelweyo kubantu abangaziyo iziphumo ezibi zezi ziselo kwimpilo yabo kwaye ngubani na. basela iinkonkxa ngokungathi ngamanzi. Kufuneka siyiyeke ngokukhawuleza le nto.